Varun S. Email & Phone Number

Bitget Builders is a global crypto influencer program launched by Bitget. The program aims to incubate the next generation of crypto opinion leaders by providing personalized traffic support and growth plans.

Built on the Injective blockchain, trades and predictions platform allows for a gamified and social experience on a DEX.Key activities and achievements-Design and implementation of marketing operations including establishing brand identity, setting objectives and KPIs for web and content marketing, influencer and community initiatives, referralprograms and potential airdrops.Development of Marketing-as-a-Service initiative for partners in Cosmos and Injective ecosystems –ensuring scalable and faster marketing rollouts.Spearheading the launch and promotion of the dApp on Injective together with Injective’s marketing team, and key Injective projects in close collaboration.Driving user acquisition and engagement – while managing retention. Together with the strategy and product teams, we have developed a “Growth Loop” to bring value to our products, our token as well as revenue through cross-feature engagement.Marketing Analytics and performance tracking – Our Marketing stack includes a CDP, Mixpanel analytics, MS Clarity, and Google Analytics. With my tech and data background, we are rolling out a comprehensive data platform, with Google BigQuery as a data lakehouse to enable us to build ML/AI apps on the dapp in the future.Strategizing and leading content, social media, and community management.

Düsseldorf, North Rhine-Westphalia, Germany

IBM iX DACH is the regional branch of IBM iX (IBM Interactive Experience) that operates in Germany, Austria, and Switzerland (DACH region). IBM iX is an "Experience Agency" that functions as a digital agency, consultancy, design studio, and tech company combined.Key activities and achievements -MarTech Solution Architect and expert lead of Data-Drive Marketing practice in IBM.Design and execute data, technology and marketing initiatives for the world's largest brands with industry and technology partners, in the context of both B2C and B2B.Execution of MarTech project operations with hands-on experience of Experience Platform (RTCDP and AJO) across DACH – covering additional tech stack, i.e., GCP, Optimizely, Twilio.Technical pre-sales and business development on marketing, technology, and data opportunities in IBM Germany, Austria, and Switzerland.Special focus on digital advisory and its strategic development in the MarTech space, especially MACH (Microservices, APIs, Cloud-Native, Headless) and future-proof composable architectures, and solution design in the vast universe of digital marketing, commerce, sales, and services.Business Development Planning and drafting of go-to-market strategies, and delivery models, reference architectures, as well as competitor evaluation for experience orchestration systems (also referred to as DXP)

Exotic trading options built on-chain on Arbitrum One.Key activities and achievements-Establishment and operations of the Marketing stack with Twilio Segment as CDP, marketing automation, and web & product Analytics.Planning and successful execution of global product launches, while succeeding in earning grants from major industry players in marketing.- Social accounts grew to 30K Twitter followers in 3 months- Lead generation tactics and nearly 4K email leads converted to active platform users.- Planning and execution of Go-to-market strategies, execution and delivery models, reference architectures, as well as competitor evaluation for Web3.0 products and platforms - Including the definition of ICPs, Tone of voice, and content and sales strategies- SEO and general content plan with guidelines for the product team- Analytics and data-driven marketing decisions and support in an agile environment- Partnership and business development advisory

Düsseldorf Area, Germany

Cologne Area, Germany

Web3/ Crypto Venture Studio pioneering in incubating, and accelerating innovative DeFi protocols and NFT platforms, providing them with strategic guidance, technical expertise, and marketing resources. A multinational team of blockchain veterans and financial innovators works closely together to build scalable, user-centric solutions that push the boundaries of what is possible in the Web3 ecosystem.Key activities, and achievements-Development and implementation of Marketing and Communication Strategy -Achievement: Launch an integrated martech stack that increases user acquisition by 200% in 6 monthsOversee the NFT lending platform's digital properties and user experience built on Ethereum blockchain-Achievement: Cross-functional support to optimize the UI/UX, substantially increasing user engagement and reducing bounce rates.Manage data analytics and reporting for marketing campaigns -Achievement: Implement real-time dashboard reducing reporting time and improving campaign optimization over email, X.com ads, and other channelsLed marketing automation efforts for user acquisition and retention -Achievement: Earned startup grants from Segment.com, Customer.io, and Mixpanel to create a personalized onboarding flow, increasing new user activation and engagement.Collaboration with on-chain developers, finance, and product strategy team to integrate marketing tools with the NFT lending platform -Achievement: Developed a custom tracking solution for on-chain activities, providing a 360-degree view of user behavior using Segment CDP. Defined cohorts and created targeted social media and on-site content.

Bangalore

Lead CMS developerLed, designed, and developed scalable, content-centric web applications for Fortune 100 companies. and contributed to Adobe experience manager (CQ5.6).

Munich

Prime Force supports customers in every step of their IT projects, from product selection, UX/UI design, development, test management, maintenance, and 24/7 cloud operations. Roles and achievements-Fullstack web development with design and implementation of web experience management system.Key tech stack -Vaadin FrameworkFullstack Web Development Javascript (JS) EcosystemDocumentum/ WebtopOracle WebCenterCQ5 / AEM5.6

Research and development on a ‘Tool chain to integrate and apply Quality of Service (QoS) attributes to Web Services’Applying WS-Policy assertions to Web Services with Apache CXF runtime environment and Tomcat application server in Eclipse IDEEnhancing the solution to integrate and apply not only standardized but also arbitrary QoS attributes via transformations from abstract models to specific environmentsIntegrating components i.e. abstract quality profiles, transformations, user interfaces, policy models and QoS-aware Web services and performing user and integration testingGenerating proof of concept of the final research and development of the Tool-Chain in Java environmentAuthoring scientific publications and journals for the proposed solutionAuthoring user manual, product specifications and usage documents

Developing frame of work for mobile based B2B marketing platform enabling product buying cycle following company and business requirementsDeveloping the guiding workframe for ‘Corporate Department Marketing’ at SICK AG as a starting point to implement and develop their first Customer MobileInterfaceDeveloping reports and market research on mobile web trends, technologies, opportunities and marketing with respect to technical and business developments associated with SICK AG’s future vision of customer web interfaceDeveloping mobile website prototype using standardized frameworks and web technologies like HTML5, CSS3, jQuerymobile, Javascript which is extensible and flexible to integrate the following features:Static content via CMSeBusiness and eCatalog systemsSocial networking and collaboration points i.e. Twitter, Facebook, Youtube and BlogsPlatform independent solution

Enterprise Web Systems and Document management for a US based retail customer IKON, a RICOH CompanyImplementing design, development, validation and support activities in line with architecture requirements of different document and web systemsContent Management Systems support and development; web templates creation and site managementSingle point of contact for Content Management System and database migration project from Stellent 7.0 to Oracle UCM 10gR3Support activities over ecommerce application BlueMartini; site creation, product information updation and managementImplementation of web document management system with JSP, JAVA and Kofax; a tool for Sales to manage, create, update and retrieve documents from a single point over the webWebsite development over the Internet, Intranet and Extranet using Oracle UCMS and Site Studio designerOracle database 9i maintenance and support including scripting in PL/SQLProject defect tracking and quality managementAuthored and published two technical BOKs (Book Of Knowledge) i.e. “Understanding Content Management Systems” and “Oracle 9i Mailing Utility”, for Infosys Technologies Technical LibraryKnowledge management activities including team training on Oracle UCMS and database.

Mysore, India

Designing and developing a JAVA platform based “Video Object Tracking System” for Infosys Technologies Limited, Mysore, IndiaUnderstanding and developing video recording and image processing module using Java Media Framework and Java Advanced Imaging FrameworkCreating the final application for live traffic control for Infosys Technologies Limited, Mysore

Gurgoan, India

Designing and developing a .NET based “Product Data Management Software” for Mechanical Design Department of the organization

India

Working with different village organizations and government bodies to understand, design and implement small on-field water dams

Master Of Science (M.Sc.), Business Consulting

Business Consulting, Technical Consulting

Bachelor Of Technology (B.Tech.), It

Information Technology