I am currently working as a Manager - Digital Marketing at Akasa Air, where I manage Martech campaigns across channels (Email, WhatsApp, Push Notifications, etc.) to drive customer engagement. I curate the digital creative strategy for promotion of sales, ancillary products, services, and network to drive awareness and web/app bookings. Prior to this, I was managing Media & Digital at L’Oréal for 3 brands - L’Oréal Paris, Maybelline NY and NYX. I have extensive experience when it comes to formulating media strategy (online and offline) across touchpoints (TV, Digital, Cinema, OOH) while driving efficiency and effectiveness via analytics and utilization of first party data. Under digital, I led campaigns across platforms such as YouTube, Meta, Google SEM, Spotify, Tinder, Swiggy, Jio Cinema, Amazon DSP/Firestick, etc. while also managing boosted influencer campaigns. My role involved partnering with media agencies, partners such as Google, Meta, and cross-functional teams to drive brand awareness, consideration and conversion. I completed my MBA from S.P. Jain Institute of Management & Research (SPJIMR), with a specialization in Marketing. I have also completed an Executive Development Program in Business and Marketing Analytics from Michigan State University.