- Leading One of the Country's Biggest Privately-held Scholarship Exam - ANTHE. Leading cross functional teams collaboration with Technology, Product, Marketing, Operations, Academics, Finance, Training, Analytics and PR to deliver a seamless unified exam taking appearance for the students writing the Exam in an online and paper-pencil mode.- Leading the Classroom, Digital & DLP Category Team responsible for overall portfolio management, product definitions, GTM strategies, product strategies & pricing, product marketing. Includes differential pricing, differential discounts & new product launches across geographies in collaboration with Regional Business Teams, Marketing, Academics, Finance & CXOs keeping accounting principles, competitive landscape / market research and market dynamics in place.- Leading the Business Product Team responsible for building highly scaling business products - Salesforce CRM, Ameyo Telephony and ERP systems for the entire lead life cycle management.- Leading the Sales Excellence & Sales Strategy comprising of Incentive Schemes & payouts, Target setting & Financing.- Leading the Analytics Team for the organization which is responsible for creating Sales, Operations & Academics dashboards on Quicksight and bringing the data sanctity across. - Led ANTHE 2022 Scholarship Exam, which witnessed a mammoth figure of 29L registrations (2.5x times the previous year) with 16.7L+ students appearing for the exam across the Country in Online & Offline mode.- Salesforce Adoption / CRM Migration.- AVP & Head of Category & Product (Apr'21 - Sep'22)

Conceptualised and launched Aakash Live (in 2015), Aakash iTutor (in 2014) and Aakash PracTest (in 2014). Fast Tracked to Category Head in 5.5 years(Business Analyst > Senior Business Analyst > Senior Product Manager > Lead Product Manager > Lead Business Manager > Category Head)A. Category Management:- Led Revenue & P&L accountability of Aakash Live and scaled it to an ARR of INR 100 Cr and a student base of 20k.- Scaled Aakash Live studios to 100+.- Led Differential Pricing Strategies / discounts across channels / Competitive Analysis for healthy profitability.- Led Outstanding and Renewals for the Product.- Created Annual Business Forecasts.- Drove Monthly Targets by liaising with sales channels, marketing, academics & other process functions.- Growth Strategies across the sales channels to maximize revenue, optimize discounts & increase market share.- Worked with Marketing Specialists help them design Marketing Campaigns for Lead Generation.B. Product Management: Conceptualised and led complete end-to-end development of the following digital products:- Aakash Live: Mobile App / Website / Parent App - Aakash iTutor: Mobile App / Desktop App / Website / Lab setups- Aakash PracTest: Mobile App / Website- Aakash Live Classroom (ALCR) Model: Projector based model for school/local tuition centers- Dealer Portal to increase PoS for Aakash Digital ProgramsC. Strategy & Business Planning- Constructed AOPs (Annual Operating Plans) for 2 years consecutively along with the Digital CEO helping shape the overall business strategy for the Digital BU.- Created Annual Budgets, Expenditures, Hirings across functions for the upcoming yearD. Call Center Lead:- Led the Inside Telesales Team of 50+ members.- Got all the sales & productivity tracking metrics in place for the team.- Improved the Sales Practices & Processes by Regular Refresher Trainings, Auditing QA metrics, Refining Calling Scripts & Regular Rewards & Recognition Programs.

Job Responsibilities:- Requirement Gathering / Agile Methodology- Scope Analysis, Gap Analysis, Impact Analysis & Competitor Analysis- User Experiences (UX) – Personas / UML diagrams- Functional Specification Document (FSD)- User stories - Product Backlog- Working with the team of development and testing (QA) through delivery

The project aimed at preparing a comprehensive report on Impact Assessment of the Capacity building Workshops undertaken & Studies conducted by Secretariat of FOR during the 11th plan. Worked on designing the questionnaire, identifying the population, identifying the sample / respondents and pilot test with a sample data on SPSS tool using Binary Logistics Regression Model.

Worked on Enterprise Data Warehousing(EDW) database which consisted of 30+ Terabytes of data.Job Responsibilities:- Users’ requirements- Functional specifications- Agile framework- Mainframes/PL-SQL- Reports Generation

- Oracle eBusiness Suite 11i(ERP).