Andrey Vasilyev

Andrey Vasilyev Email and Phone Number

Sr. Analyst, EMEA Apps Growth – Applovin @ AppLovin
palo alto, california, united states
Andrey Vasilyev's Location
Berlin, Berlin, Germany, Germany
Andrey Vasilyev's Contact Details

Andrey Vasilyev work email

Andrey Vasilyev personal email

n/a
About Andrey Vasilyev

In digital marketing since 2012. While working in a big advertising agency in St. Petersburg (RealWeb), I started working with social media marketing. My work area included content marketing for social networks, influencer marketing, customer service in social networks and native ads. During the work, I am also got acquainted with other types of digital marketing: paid search, e-mail marketing, e-commerce, video, mobile, display advertising, data-driven marketing and programmatic.For the last five years, I have been working for Segmento which is a Russian technological platform with its own DSP. While working as a Traffic manager, I started with setting up banner, video, mobile web and in-app ad campaigns. Now I am the GH of the AdOps team that is responsible for maintaining and managing half of all commercial ad campaigns at Segmento.

Andrey Vasilyev's Current Company Details
AppLovin

Applovin

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Sr. Analyst, EMEA Apps Growth – Applovin
palo alto, california, united states
Website:
applovin.com
Employees:
514
Andrey Vasilyev Work Experience Details
  • Applovin
    Sr. Analyst, Emea Apps Growth
    Applovin Nov 2024 - Present
    Berlin, Germany
  • Applovin
    Sr. Analyst, Business Operations, Non-Gaming
    Applovin Sep 2023 - Dec 2024
    Berlin, Germany
    AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
  • Applovin
    Sr. Analyst I, Non-Gaming, Emea
    Applovin Jan 2023 - Sep 2023
    Berlin, Germany
  • Applovin
    Growth Analyst, Non-Gaming, Emea
    Applovin Jan 2022 - Dec 2022
    Берлин, Германия
  • Rtb House
    Technical Account Manager
    Rtb House Jan 2021 - Dec 2021
    As TAM in RTB House, I've managed the whole process of advertisers' technical integration (also with help of the Tech Support team) and further optimizations. The average number of projects has been around 70 advertisers (both active and in the process of integration with the platform). Most of the advertisers were e-commerce for whom we provided retargeting campaigns, but I also worked all other types of funnel stages and with other verticals, including Gaming.- Achieving client's goals (CPA, ROAS) in retargeting campaigns for eCommerce, fashion, sportswear, eFood, delivery, etc. The number of active projects sometimes have hit 100 advertisers once at the time - All communication with technical support was in English - technical tickets, calls, workshops, training, and presentations. On average, about 25 tickets per week and 2-3 calls.- In the first year, I've grown one Gaming client almost 5 times (in revenue) and I've been given all Gaming campaigns on the Russian market which allowed me grew my expertise and became one of the most experienced TAMs in that vertical among CEE. - I've launched and won competitions with other retargeters for several big and important, for our market, clients
  • Segmento / Rutarget
    Gh Of Adops
    Segmento / Rutarget Sep 2017 - Jan 2021
    Managing one of the AdOps team, monitoring the group's KPIs performance, working with employees motivation, and participating in building rapport with the Sales and Account teams. My KPIs included the group's revenue, margin, the number of effective campaigns, improved monitoring over AdOps performance, and positive feedback from clients.My responsibilities:- Monitoring and controlling the effectiveness and quality of AdOps performance in my team Achievement plans for revenue, campaign quality and margin.- Building up the team, training new AdOps, assistance in creating training materials- Providing tools for AdOps team members that helps increase effectiveness, control and the number of campaigns per manager- Assisting Sales team in the development of commercial programmatic products for different verticals (Real Estate, Auto, Fashion, FMCG) and to the attraction of new clients, up-sales, providing research- Assisting Product Team with creating new types of dashboards, reports and interfaces. Participation in product roadmap planning, evaluation of new features- Delivering quarterly performance reports for the Top Management
  • Segmento / Rutarget
    Ad Operations Manager
    Segmento / Rutarget Jan 2016 - Sep 2017
    Maintaining ad campaigns in general by providing everything that is needed for success from tags, creatives and landings to optimization notes and reports for clients.My key responsibilities were:- Maintenance and control over campaigns- First line client technical support by providing assistance with creatives and landing pages production, tag implementation, third-party pixels and verification tools, troubleshooting complex technical issues with Tech Support Team- Cooperation with Account managers and Sales managers, helping with commercial offers- Complex mediaplaning- Deep analysis of clients’ Display channels, as well as other channels such as Paid Search, Social and Native via GA and Yandex Metric.- Extended reporting and research (Brand Lift, Sales Lift, Customer Portrait etc.), assistance with presenting results to the clients.
  • Rutarget
    Traffic Manager
    Rutarget Oct 2014 - Dec 2015
    Setting up, maintaining and optimizing ad campaigns in the platform. Working with audiences, targeting, creatives, statistics - whole handwork.As Traffic Manager I:- Setup, prepared and launched advertising campaigns- Provided monitoring and daily optimization- Prepared regular reports- Tested new platform features- Reporting
  • Realweb
    Project Manager (Smm)
    Realweb Sep 2013 - Apr 2014
    Realweb - is one of the largest and oldest digital agencies in Russia, a specialty focused on Paid Search, Display, SMM and other kinds of digital advertisement.My responsibilities:- Preparation of commercial offers and media plans- Developing strategies and tactical solutions for clients in SM- Reporting- Organization and supervising work of copywriters
  • Realweb
    Copywriter (Smm)
    Realweb Oct 2012 - Sep 2013
    Санкт-Петербург, Россия
    My responsibilities:- Maintaining client's social networks- Generating content for social networks of various themes - from pharma to FMCG- Working off the negative, working with user's feedback- Development and implementation of competitions among subscribers
  • Nimax Agency
    Marketing Intern
    Nimax Agency Jul 2012 - Oct 2012
    Санкт-Петербург, Россия
    Nimax - is digital agency that develops websites, brands and digital identities, video and help businesses with marketing strategies and maintaining digital marketing in Russia, Ukraine, Kazakhstan, and other post-Soviet countries.As a Digital Marketing Department’s Intern, i was helping with- Compilation of advertising texts- Maintaining social networks- Inhouse marketing

Andrey Vasilyev Skills

Digital Marketing Social Media Marketing Web Analytics Google Adwords Online Advertising Google Analytics Project Managment Programmatic Rtb

Andrey Vasilyev Education Details

  • Санкт-Петербургский Государственный Университет Кино И Телевидения
    Санкт-Петербургский Государственный Университет Кино И Телевидения
    4

Frequently Asked Questions about Andrey Vasilyev

What company does Andrey Vasilyev work for?

Andrey Vasilyev works for Applovin

What is Andrey Vasilyev's role at the current company?

Andrey Vasilyev's current role is Sr. Analyst, EMEA Apps Growth – Applovin.

What is Andrey Vasilyev's email address?

Andrey Vasilyev's email address is an****@****vin.com

What schools did Andrey Vasilyev attend?

Andrey Vasilyev attended Санкт-Петербургский Государственный Университет Кино И Телевидения.

What skills is Andrey Vasilyev known for?

Andrey Vasilyev has skills like Digital Marketing, Social Media Marketing, Web Analytics, Google Adwords, Online Advertising, Google Analytics, Project Managment, Programmatic, Rtb.

Who are Andrey Vasilyev's colleagues?

Andrey Vasilyev's colleagues are Shiran Oster, Reiko H., Princess Costas, Eswar Eswar, Steven Barker, Jp Brown, Alexander Jacobsen.

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