Shaped India's premier neo-bank, drove innovative product solutions, and achieved impactful business outcomes• Launched India’s first KYC process with an e-PAN card to unlock new users, capture youth, and enable access to banking services in the country's remotest regions resulting in a 10% increase in accounts created• Achieved a 40% uplift in user conversion within 1 week of onboarding by increasing activation in zero-state• Reduced CS tickets by 36% by optimizing resolution… Show more Shaped India's premier neo-bank, drove innovative product solutions, and achieved impactful business outcomes• Launched India’s first KYC process with an e-PAN card to unlock new users, capture youth, and enable access to banking services in the country's remotest regions resulting in a 10% increase in accounts created• Achieved a 40% uplift in user conversion within 1 week of onboarding by increasing activation in zero-state• Reduced CS tickets by 36% by optimizing resolution journeys with improved design based on user feedback • Decreased user drop-off by 20% by implementing seamless app-to-webview transition and resolving the bugs• Spearheaded a 10-member team to achieve a 4x increase in conversion of near-expiry users to FKYC by designing and implementing a user outreach program to nudge users via on-app initiatives and off-app comms• Devised a Hybrid-Biometric user onboarding journey to enable cross-selling and eliminate a 20% drop-off during premium salary accounts acquisition. Collaborated with the engineering team and the partner bank• Formulated GTM strategy for the firm’s entry into the small-medium enterprise market segment based on research and identified potential targets for acquisition. Presented recommendations to the leadership team Show less

Built a guided customer conversation platform for hyper-personalized financial management• Conceived and launched multiple campaigns by creating user personas, covering 700,000 users in Pan India• Increased platform adoption by 15% in RM channels across the nation by establishing and tracking 5 KPIs • Built and implemented the embedded calculator feature using which instantaneous personalized product baskets were recommended. This led to an increase of 10% in the purchase rate and… Show more Built a guided customer conversation platform for hyper-personalized financial management• Conceived and launched multiple campaigns by creating user personas, covering 700,000 users in Pan India• Increased platform adoption by 15% in RM channels across the nation by establishing and tracking 5 KPIs • Built and implemented the embedded calculator feature using which instantaneous personalized product baskets were recommended. This led to an increase of 10% in the purchase rate and 12% in the NPS score• Performed data analysis on the user journey and generated actionable insights to increase user engagement and conversion by redesigning the user flow and UI for improved UX. Show less

Mortein-Insta: Formulated a comprehensive model of the fluid flow with 15+ parameters in MATLAB • Increased product lifetime by 2x by identifying and optimizing key performance factors through data analysis• Boosted revenue by 20% through reduction of product spoilage by eliminating the stress test failure pointsVanish: Designed a case study on the manufacturing process to identify & rectify the bloating of bottles• Resolved the issue by performing root cause analysis… Show more Mortein-Insta: Formulated a comprehensive model of the fluid flow with 15+ parameters in MATLAB • Increased product lifetime by 2x by identifying and optimizing key performance factors through data analysis• Boosted revenue by 20% through reduction of product spoilage by eliminating the stress test failure pointsVanish: Designed a case study on the manufacturing process to identify & rectify the bloating of bottles• Resolved the issue by performing root cause analysis. Identified lapse in the production and added QC checksReceived Letter of Recommendation for remarkable contribution from Director R&D, South Asia, Reckitt Show less

AWARDSResearch & Innovation Award for prototyping cost-effective and indigenous solar cells.Extraordinary Contribution to Department for initiatives across the board for dept welfare.LEADERSHIPCoordinator, Tryst'20: Organised North India's largest tech fest. Led a 3-tier team of 30+ members and liaised with college administration & local authorities to execute 80+ events.Convener, Co-Curricular & Academic Interaction Council, IIT Delhi: the apex student body.… Show more AWARDSResearch & Innovation Award for prototyping cost-effective and indigenous solar cells.Extraordinary Contribution to Department for initiatives across the board for dept welfare.LEADERSHIPCoordinator, Tryst'20: Organised North India's largest tech fest. Led a 3-tier team of 30+ members and liaised with college administration & local authorities to execute 80+ events.Convener, Co-Curricular & Academic Interaction Council, IIT Delhi: the apex student body. Represented students on crucial policy decisions & logistic changes due to Covid-19 disruptions. Designed college's outreach program, targeting 300+ students from class 8 to 12. EXTRACURRICULAR ACTIVITIESNational Business Competitions: a. Winner - Best Marketer, SRM Summit for product ideation and marketing strategy. | b.Top 10 - Kartavya, NSS DTU for designing supply model.Debating: a. Winner, Mentorship Debating Tournament, IIT Delhi. | b. Breaking Adjudicator, House Freshers Parliamentary Debate: Selected for the title out of over 40 adjudicators. Show less

- TRAX is an NGO, dedicated towards Road Safety using Psychological and Innovative approach, and a member of the global alliance of NGOs under the United Nations Road Safety Collaboration-Designed innovative solutions to reduced fatalities by identifying key causes based on the study of road infrastructure & ground surveys-Received Certificate of Appreciation by TRAX NGO for redesigning road safety-Recommendations send to GoI & NITI Aayog for implementation