I want to introduce you to EARTTHRY, a home decor initiative that is completely women centric and sustainable. Eartthry is the result of a 300 year old handicrafts legacy. It stands for ancestry, sustainability and design. We work to recreate and redesign handicrafts into unique homeware items. We are focused on our goal to sustain our local artisans, heritage and encourage centuries old craftsmanship which is now on the verge of extinction. At Eartthry, every collection tells a story. The collection and its pieces talk about their origin, the inspiration from which they are born and the journey they have had.

Our Brand Strategy services will put you at the head of the class. We create smart, innovative communication channels that will take you to where you need to be. With our smart ideas, stylish work, and successful communication, we will infuse your entire brand with a unified strategy, voice and look to maximize your return on investment.

Planned and executed the launch for Taco Bell in india with key emphasis on the target market and devised a specific customer centric approach in order to boost sales and lead the brand in the right direction Increased average monthly billing for the company by 20% per quarter by acquiring new clients across India, Dubai and the United States Revenue generated via private events amounting to approximately ~ USD 200,000 per annum Hired and mentored a team of 15+ brand managers and account managers in order to raise the performance bar across the organisation

Created and executed the strategy for the launch of Bvlgari in India, which amounted to free editorial content worth USD 2.5 million Designed, planned and executed the strategy for the launch of 3 new restaurants at the Shangri-La hotel - Tamra, Shang Palace and Grappa which led to an increased customer base by 75%Planning, coordination and implementation of L'occitane campaign launches for all Mass market and managed the strongest lines in the product catalogue for L'occitane skin care. Direct relations with advertisement agencies and communication analysis to gain wanted results through different mediaMonitored market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

Increased average revenue per contract of almost every client by 1.5x at the end of every year Implemented the collaboration between Nirav Modi and Rohit Bal for a joint fashion show including media invites, VIP guest list and celebrity interviews Responsible for maintaining media relationships for clients rolling out to editorial content amounting to over 3 million USD in lieu of paid advertising

Managed cases and arbitrations pertaining to civil law particularly disputes concerning arbitration, tortious and contractual claims and commercial transactions.

litigation support under Shelly Dalrymple and Contract Management under Karma Bhutia. (August 2010)Interned at Amarchand and Mangaldas, litigation department under Jasleen Oberoi. (September 2010)

solely handled the House of Baccarose accountInterned with Grey World Wide Advertising