Vasundhara Kumar Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Prāvi is an exclusive platform that strives to unite the finest handcrafted clothing and home furnishings from all Indian states. It is a tribute to the skilled artisans, or kaarigars, who are often under-appreciated.Our initial range will showcase hand-blocked printed products from Rajasthan, a state which is renowned for its traditional printing techniques, natural dyes, and distinctive designs. Our emphasis on Rajasthan is only the beginning. We intend to introduce the best Indian craftsmanship to our global customers gradually. Our future collections will include products from other states like Uttar Pradesh, Kashmir, Bengal, and many more.Prāvi is delighted to bring the charm from the heart of Sanganer and Bagru to your wardrobe and home.Sarees | Suit Pieces | Fabrics | Bedcovers | Dohars | Bedsheets | Table Runners | Table Mats & Napkins Set

Gurugram, Haryana, India

Simply.Vasu enables start-ups, SMEs, corporates and solopreneurs by mentoring them in business management and P&L, marketing and branding, content strategy and creation, enhance digital presence (via performance marketing and social media strategy) and omni channel strategies, involving Human-to-Human (H2H) marketing to help implement different strategies for the businesses.Freelance consulting projects in E-commerce, Lifestyle & Fashion, Organic & Ayurvedic Products, Wellness, FMCG, EdTech, Business Services, DE&I, FinTech, SaaSWhat does Simply.Vasu exactly do for start-up & established brands? ✓ Assists in strategizing backed by data and insights ✓ Creates & streamlines processes for sales, marketing and operations ✓ Humanizes the brand to connect better with the target audience and build brand loyalty ✓ Helps businesses to thrive via customer growth, activation and retention ✓ Defines digital presence & intelligent content strategy ✓ Works with founders to build the required mindset to establish a successful businesses ✓ Define and implement Omni Channel (O2O) strategies ✓ Implements H2H culture across the organisation ✓ Shares best practices on what not to doHow Simply.Vasu Implements it? ✓ Translating business/ marketing/ branding objectives in clear creative strategies ✓ Sharing exclusively designed bespoke solutions to grow and scale-up ✓ Using a customer-first approachHow do our clients benefit?1. Generate more leads2. Increase traffic across the website, app and physical store3. Improve customer conversion and engagement – acquisition, activation and retention4. Enhance Average Order Value (AOV)5. Business roadmap to gain clarity on key milestones thus maximizing the RoIYou can email Vasundhara at simplyvasu07@gmail.com for bespoke solutions.

Gurugram, Haryana, India

Auvarna is a premium desi cow A2 milk and dairy products brand. Our mission is to deliver 100% unadulterated, cruelty-free, pure, chemical-free, hormone-free, fresh and natural products to urban dwellers, at affordable prices, directly from the farm. In this process, we are trying to establish a healthy sustainable and eco-friendly system to nurture urban health and to uplift the rural economy while utilizing the natural resources, protecting/ conserving indigenous cows and bringing back the purity of milk and dairy products for a healthy living.My KRA for the role are as follows:• Branding & Performance Marketing• Drive user traffic, growth, and engagement toward the company website and App• Work with engineering teams to improve the design of the App for the enhanced customer journey and lead generation• Lead teams for implementing performance marketing, branding, PR and social media strategy• Vendor Management: Work with professionals for Performance Marketing and Customer Videos• Create and enhance sales scripts for conversion and up-sell subscription packages• Connect with potential customers via offline events and activations• Improve the customer experience by working with delivery teams for timely deliveries, reducing delivery costs and minimizing delivery failuresSome of my best work came in the form of • Customer testimonial videos• Facebook marketing ads combined with sales scripts for acquisition and upselling• Design promotions for acquiring customers Key achievements:• Brand launch in 20 days• Hit a daily run rate of 170L of demand, ~500 monthly customers and orders worth INR ~3.6L by Feb 2021• Generated ~500 leads/month on a budget of INR 8,000/- with the serviceability of 72%• Developed telesales script and strategies to improve monthly lead conversion by 30 PP• Successfully implemented analytics & CRM of Zoho and developed customer testimonial videos• Oversaw the creation and design of brand logo and product, packaging

Noida Area, India

Responsible for online webinar business P&L and setting up internal L&D process.

Gurgaon, India

Responsible for end-to end operations and running of the biggest residential club house in Mathura with an average footfall of above 1,000 families a month. Conceptualizing and executing the overall marketing strategy including brand building, social media campaigns, outdoor advertising and events. Leading business development activities including strategic partnerships and stakeholder management. Managing supply chain, operations and quality control. Co-developed a cooking contest series with Zee TV (Cook Studio) promoting home cooks from various walks of life across Rajasthan. Re-engineered processes and cost structures while running the transformation agenda of turnaround and profitability.

New Delhi Area, India

Heading sales promotion and marketing for the business. Devising and executing the business strategy and P&L. Organizing international/ domestic conferences/ seminars in sectors like healthcare and technology. Driving alliances, sponsorships and fund raising with governments and private entities. Preparing the marketing roadmap and competitor benchmarking to strengthen the brand. Building teams with active involvement in hiring, training and retaining talent. Partnered with government of Mumbai and Thelangana for an integrated medical database system in the healthcare sector. Created and instituted compliant standard operating procedures across functions.

New Delhi Area, India

Managing the software certifications business for the firm globally. Implementing go-to-market strategies for niche products including research and content creation. Driving sales by introducing customer lifetime value strategyLeading all aspects of hosting and delivering impactful client events/ conferences in technical areas like software testing, project management and maturity frameworks. Executing and event management including ideation, visual imagery, vendor/ risk management and liaising with key stakeholders. Driving registrations (along with BD team) and increasing the scale and reach of the events. Customized outreach, devising targeting strategies and generating content accordingly. Creating and managing content for the website, marketing collaterals and social media. Securing sponsorships and managing relationships with sponsors, supporters, vendors and alliance partnersSpearheading the overall training vertical spanning 9 expertise areas, including off-the-shelf and bespoke solutions basis client requirements. Leading business development efforts with PSUs and corporates. Creating and managing content for the website, marketing collaterals and social media. Developing go-to-market strategies for niche and specific products. Conceptualizing, organizing and hosting webinars. Managing logistics and conducting trainings and examinations across India

New Delhi Area, India

I interned with the New Business Development & Client Servicing department at Percept Profile a division of Percept Limited, a leading media agency which has grown and expanded significantly in the fields of entertainment, media and communication.

New Delhi Area, India

Introduced the industry’s first customer lifetime value strategy, offering a complete career path for software certifications. Independently created and institutionalized standard operating procedures and compliance frameworks for the training vertical.

Worked in a U.S. based process regarding car and house insurance. Helped customers with their queries on policy status, premium change, etc.

Mba, Arts, Entertainment, And Media Management

Activities and Societies: Drama ClubSpecialization in Marketing, Media Management & Events. President of Drama Society

Bachelor Of Arts (Honors), Public Administration, Socio, Sociology (Honours), English El & Eng Gen

Activities and Societies: Dramatics, Debates, NSS, College Magazine, etcMCM DAV College for Women. Was the best NSS volunteer in college..

12, English, Political Sc, Psychology, Fine Arts, Geog

Activities and Societies: Dramatics, debates, group singing, dancing, comparing. President of the Dramatics Club and a member.