Brand Manager for Aashirvaad Ghee portfolio

End to end ownership of ITC’s Staples portfolio(Atta, Salt, Spices, Ghee, Pulses, Breakfast Cereals and Sunrise spices categories) for the e-commerce channel(Marketplace - Amazon, Flipkart and Quick-com - Swiggy Instamart accounts ) with an annual business size of 250+ Cr.Key Responsibilities Include:1. Driving profitable growth and delivering Annual Operating Plan(AOP) for ITC’s staples portfolio by analysing shopper insights and on platform competitive positioning. 2. Collaborating with media agency and brand marketing teams for creation of comprehensive digital campaigns using merchandising, performance marketing and platform advertising tools. 3. Delivering ROI on marketing and media spends through conversion rate optimisation by experimenting with ad placement, sharper audience targeting and refining search keywords4. Leading major customer negotiations for annual Joint Business Plans and Terms of Trade with major accounts5. Launching and scaling up new products, digital first & niche brands in partnership with accounts on e-commerce6. Ensuring superior OSA (On shelf availability) of ITC brands on all partner platforms through rigorous real-time monitoring and detailed RCA of issues7. Co-ordinating with the Finance Team for timely reconciliation closures and value chain team to improve supply chain metrics of FR (Fill Rates), OTIF (On time in full supply) and OOS (Out of Stock)- Delivered triple digit business growth across two years for the Marketplace cluster at a plan achievement of 110%+(FY21-22) and 150%+(FY22-23) while improving year on year cost to sales- Delivered indexed share improvement in 7+ categories compared to prior periods on both Amazon and Flipkart- Successfully planned and executed over 30+ new product launches including multiple digital first brands of Aashirvaad like Organic pulses, Organic ghee, Rava, Vermicelli & Besan, Crystal salt-Closed commercial negotiations and onboarding for omnichannel account 1K Kirana

Underwent rigorous training on all aspects of sales, business development and account management as part of ITC's flagship Management Trainee program.Trained across sales hierarchies and an in depth exposure across various channels in foods, personal care, stationery products and cigarettes in the North region (Uttar Pradesh & Uttarakhand)Projects Undertaken:1) Highway project - Led a team of 3 STRs to study the scope of the Highways (10+ highways in Uttar Pradesh & Uttarakhand)-Size, product mix configuration, trade partners, competition benchmarking, operating categories, channel margins & input deployment and propose a roadmap for ITC to improve reach and business in the highways to capitalize on the tourist season2) Usage of tech enablers - Implemented and spearheaded the adoption of Dhanush (App for team leaders) and Van App (App for Van salesmen) across the entire Branch. Successfully resolved technical hurdles, monitored performance bi-weekly using Dashboards, and leveraged Productivity Trackers such as TLPM and Van DSPM for effective management. Notably, increased outlets mapped in Dhanush from 14k to 33.5k and escalated Van App Usage from 15% to 70%3) Meetha Shubh Laabh(MSL) project - Led a strategic initiative focused on increasing Candyman's market share within the Wholesale Channel. Engaged in extensive fieldwork across 8+ markets in the Saharanpur branch, observing and analyzing the on-ground implementation of MSL. This included a comprehensive assessment of trade buying patterns, communication strategies, trade engagement, sentiment analysis, and competitive landscape. Crafted a robust and actionable MSL dashboard encompassing outlet-wise billing, enrolments, stock availability, and gift tracking for effective monitoring 4) Time & Motion study of a salesman - Analyzed the gaps in the working of ROC DS and conducted a time and motion study to find a correlation between the productivity and value addition time spent by a ROC DS in the market

ViroSafe is a consumer electronics brand under Emuron, specifically focusing on Covid19 products and solutions.Virosafe is a sterilization appliance that disinfects viruses from everyday objects within minutes and kills 99.9% pathogen from any surface. It can be used to sanitize groceries, electronics, cash, etc.

Part of the summer Internship program at Bajaj Auto where I was part of the Intra Business Unit (IBU) and my responsibilities and deliverables were:•Detailed out plans required to ramp up sales of 2S Compact using insights through 150+ customer interviews•Increased bookings by ~800%/wk from 8 to 73 & hot inquiries by 40+% by optimizing execution of BTL activities•Managed 25+ promoters, 5+ DSE’s & 2 Sr. Mngr.| Supervised 5 teams to conduct BTL Activities for Compact•Documented Standard Operating Procedures(SOP’s) to be followed for BTL Activities like Space Comparison•Performed route wise data analysis of 18 major ticketing routes to chart out current mind-set of customers

•Led the smooth transition of 150+ payments users from legacy systems to Java application within 7 months•Accomplished 80% time savings in validating International Payments and transfers over the SWIFT Network•Saved 800+ man-hours/year by automating Deployment process; speeded up Application cycle time by 70%•Decreased testing cycle time by 70% by automating and developing a framework for Payments module

Part of the graduate program held at RBS which is an accelerated two-year course aimed at developing future technology leaders at the bank.I was part of ODC (Operation Data Cache) team during my 1st Rotation where my responsibilities and deliverables were:•Reduced licensing & infrastructure recurring cost by £10mn/yr by migrating to open source database system•Achieved processing speed of 7X by designing a storage system to stash 1.5mn trade order messages/day•Developed Knowledge Management System for 1 Lakh+ documents; increased browsing efficiency by 60%•Ideated RBS Swap, a social initiative impacting 16mn customers of RBS, UK, using design thinking process•Represented a 45 member delegation chosen from across India by RBS to study Entrepreneurial strategies •Designed an activation strategy for awareness of Employee Led Networks impacting 4,000+ employees of RBS

•Developed a Customer Relationship Management (CRM) ETL Monitoring and Management Information (MI) application (ASP.Net based Web Application, HTML, and CSS – Front End).•Offered a PPO to join the firm full-time based on outstanding performance during the internship•Achieved savings of 250+ man hrs/year by developing a dashboard to automate reporting of management information