Vatsalya Singhal Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

• Collaborated with the Head of Products to improve the user journey, leveraging insights from customer interviews and competitor website analysis to implement a more user-centric design, resulting in a ~15% increment in click-through rate.• Planned and implemented A/B experiments for product descriptions and website banners in coordination with the marketing team, leading to a noteworthy 70 basis point increase in click-through rates (CTR).• Utilized SQL and Tableau to create data visualizations to interpret complex datasets and group store outlets. This streamlined merchandise selection for the category team, resulting in a significant reduction of 40 hours of weekly manual effort.

• Analyzed market, competitor data, and customers for Oyo Campus – A new initiative for college campuses.• Devised effective strategies that boosted lead conversion rates for onboarding of new college campuses.

• Partnered with CTO and design team to define project scope, develop detailed product requirement documents, and design wireframes using Balsamiq.• Built product roadmap for the website and mobile app, enabling the HR team to manage data for employees, freelancers, and clients efficiently, resulting in a ~20% reduction in daily time spent on administrative tasks.• Initiated and managed partnerships with vendors and stakeholders, expanding the product ecosystem and enhancing the overall value proposition for the organization.

Led product planning, strategy development, and successful launch of a new YouTube channel, mitigating project financial risks through rigorous cost-benefit analysis

Bengaluru, Karnataka, India

Responsibilities:• Drove the entire product discovery life cycle, collaborating closely with the product team from project inception to successful implementation.• Created detailed wireframes using Balsamiq to communicate product features and designs visually.• Ensured that the product complies with the company’s regulations and standards.• Provided mentorship to 5 interns, guiding them in full-stack website development.Highlights:• Increased overall product efficiency by ~15% through consistent data-driven decisions in feature prioritization, development, and enhancements.• Supervised a team of 4 and collaborated with the design team to elevate UI/UX, enhance user journeys for developed tools, and establish key performance indicators (KPIs) for tracking performance and financial metrics, resulting in a ~10% improvement in user satisfaction and engagement.• Implemented automation solutions for data inquiries and table creation, leading to a significant decrease in manual workload and annual cost savings of ~3% for the team.

Mentored students from classes 5 to 12 and educated them on multiple IT roles and opportunities, Identified & fixed potentially high-impact loopholes in faculty’s class/demo selection platform

Bengaluru, Karnataka, India

• Identified scope for automation to optimize workflow during product discovery to tackle cost-related challenges for the team within an agile framework.• Evaluated automation solutions using SQL & Python, resulting in a ~7% boost in team productivity.• Secured All India Rank 1 & Global Rank 2 in American Express Code Challenge.

Bengaluru, Karnataka, India

• Analysed the company’s daily food consumption to develop a data-driven model using Python & R to optimize food orders, effectively reducing unserved food quantity, projected savings include a ~10% reduction in ordered food quantity and associated costs.

Master Of Business Administration - Mba

First Runner-up at Cherry Change Makers by Kotak Mahindra Bank, 2022 Semifinalist at Samsung Edge 6, 2021

Bachelor Of Engineering, Computer Science

Passed First Class with Distinction

12Th Grade, Science Maths