Marketing - Product Specialist
Cleveland/Akron, Ohio Area
Responsible for supporting all Training Services product lines, including commercial support, product launch development, and communication processes necessary for revenue generation and market penetration. Individual works on projects/business opportunities as assigned by global product manager. Follows established practices and procedures in analyzing situations or data. Completes assignments as an individual contributor or participates on teams to support ongoing business projects or commercial activities. Interacts directly with Global Business Leads, field sales representatives, product specialists, and business analysts to prepare ongoing marketing activity reports and responds daily to questions from the sales organization, distributors and end-users. Responsibilities include: report generation, website updates, developing marketing literature/presentations, and tracking marketing campaigns to evaluate results and provide recommendations for future projects or process improvements.Participate in the implementation of short and long range business plans for multiple product lines consistent with market needs and corporate strategic plansLaunch new product programsDevelop product promotional items including trade show deliverables, product literature, and training commercial programs Participate in cross-functional projects by coordination of schedule, reporting results, communicating requirements, project tracking, and creating deliverablesPerform competitive analysis for new and existing products/servicesManage and communicate marketing report (global) data for commercial or new product decision-makingManage timelines, deliverables and communications related to individual’s projects,Deliver Training Services presentations for field sales and customers as needed
