• Collaborated with local businesses and advertising agencies to plan, develop, implement, optimize and measure paid print and digital advertising campaigns.• Prospected and closed deals for key advertising partnerships, including print, display, programmatic and sponsored content advertising.• Managed and forecasted P&L statements and budgets with a focus on profitability and year-over-year growth• Led a team of journalists, designers and sales professionals to produce… Show more • Collaborated with local businesses and advertising agencies to plan, develop, implement, optimize and measure paid print and digital advertising campaigns.• Prospected and closed deals for key advertising partnerships, including print, display, programmatic and sponsored content advertising.• Managed and forecasted P&L statements and budgets with a focus on profitability and year-over-year growth• Led a team of journalists, designers and sales professionals to produce award-winning local news publications.• Ensured publication quality and accuracy by conducting final reviews and analyzing engagement metrics.• Forged strong community relationships with city leaders, schools, businesses, non-profits, and Chambers of Commerce to enhance brand awareness and drive growth. Show less

• Produced impactful investigative stories that served the public interest.• Led complex investigative projects from concept to completion, including research, data analysis, field production, interviews, script writing and editing and legal review.• Employed data-driven storytelling to present complex topics in a visually compelling manner.• Collaborated with subject matter experts and sources to develop insightful narratives.

• Contributed to research and production of investigative stories.• Used computer-assisted reporting skills to produce data-driven investigations.• Coordinated partnership with Capital Area Crime Stoppers to produce weekly on-air PSAs.• Advanced from Associate Producer to Newscast Producer, then Special Projects/Investigative Producer, demonstrating a strong track record of career progression and increased responsibility with a continuous learning mindset.