Vivian Lee Email & Phone Number

San Francisco, California, US

San Francisco, California, US

Owned the marketing strategy and launch of creator broadcast tools such as Twitch Studio (our first-party streaming software), and tools to help ensure creators are compliant with music copyrights under the DMCA.

San Francisco, CA, US

• Executed 20+ campaigns to support the broad rollout of a new driver incentive structure in 50 different markets
• Engaged closely with partners in UX research, Consumer Insights, and the Lyft Driver Advisory Council to deeply understand the audience, define user problems, and utilize insights to help shape and prioritize.
• Coordinated with marketing partners to develop creative assets and execute multi-channel go-to-market strategies (including email, in-app messaging, blog, and PR touchpoints)

Oakland, California, US

• Product marketing lead across three product verticals: Identity Monitoring, Credit Health, and Marketplace
• Conducted qualitative and quantitative research to gather market and user insights
• Acted as the voice of the customer in informing the product roadmap and ensuring product-market fit
• Developed positioning and messaging strategies along with go-to-market (GTM) materials
• Partnered closely with cross-functional leads (including Product, Design, Engineering, Analytics, Marketing, Member Support, and Legal) to successfully execute product and feature launches

San Francisco, CA, US

• Scaled end-to-end acquisition funnel of on-demand valet workers for six geographic markets
• Voice of the valet within the company, conducted regular focus groups to gather insights that informed the product and marketing strategy
• Managed spectrum of performance marketing channels including Google AdWords, Facebook, Instagram
• Partnered with agency to iterate and test different value propositions targeted at various audience segments
• Managed a $100K monthly marketing budget and owned the distribution of acquisition metrics in a monthly reporting dashboard

San Francisco, California, US

• Launched internal customer referral program, enabling company employees to refer prospective customers and generate qualified leads for the Sales team
• Piloted the company’s first affiliate marketing channel
• Refreshed email nurture strategy and flow, testing new formats and marketing copy

New York, NY, US

• Executed end-to-end marketing campaigns to drive increased acquisition of small business customers
• Acted as the liaison between the Product Management and Sales teams to bring new product features and messaging to market
• Owned vendor management and sales training and incentive strategy
• Optimized digital capabilities and sales enablement tools to enhance sales performance and conversion
• Helped launch lead expansion pilots in the channel and drove forward double-digit growth in Card accounts YOY.
• Maintained strong customer experience with a maniacal focus on NPS and RTF scores

New York, NY, US

• Conducted analyses of ongoing trends and key drivers within the experiential Tradeshow marketing channel
• Managed an $11 million budget and streamlined the channel planning and forecasting process
• Owned all marketing collateral and premium giveaways for the channel, ensuring compliance and acting as liaison with external agencies and vendors as well as the internal Legal and Brand teams
• Partnered with agencies to create compelling marketing content to aid in the education and conversion of prospects
• Owned Acquisition campaign set-up and supported logistics and seamless execution of the annual 300+ show calendar

Carlstadt, NJ, US

Managed Marketing and PR activities. Researched potential distributor partnerships.

Managed varied assortment of original and licensed products. Actively involved in all areas of business including advertising, pricing, marketing, operations, product development, and product sourcing

Bachelor Of Science - Bs, Marketing And Finance

Bachelor Of Science - Bs, Economics