Head Of Global Demand Marketing, Ai Lead
Current--AI and ML Marketing Lead--Integrated Marketing Campaign Strategist--Team Leader of Global Marketers--Diversity and Inclusion Council Leader
2023 - Present
~3 yrs 6 mos
AeroLeads people directory · profile
Vanessa S. Email & Phone Number
Marketing Executive | Advisor and Mentor | Marketing Strategist Driving Transformation for Revenue Growth
at
Workday
1 work email found
@poptheory.com
4 phones found area 415 and 855
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
Marketing Executive | Advisor and Mentor | Marketing Strategist Driving Transformation for Revenue Growth
Location
San Francisco Bay Area, United States
Company size
Who is Vanessa S.? Overview
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Quick answer
Vanessa S. is listed as Marketing Executive | Advisor and Mentor | Marketing Strategist Driving Transformation for Revenue Growth at Workday, a with 5 employees, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at poptheory.com, phone signal with area code 415, 855, and a matched LinkedIn profile for Vanessa S..
Vanessa S. previously worked as Head of Global Demand Marketing, AI Lead at Workday and CIO, Director of Global Integrated Marketing Strategy at Workday. Vanessa S. holds Master'S Degree, Liberal Arts And Sciences, General Studies And Humanities - Mla Continuing Studies from Stanford University.
Company email context
Email format at Workday
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*@poptheory.com
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AeroLeads found 1 current-domain work email signal for Vanessa S.. Compare company email patterns before reaching out.
Profile bio
About Vanessa S.
Integrated Marketing Executive specialized in marketing transformation looking at marketing stacks, revenue marketing and product monetization. Channel agnostic marketer driven by messaging, personas, profiling, revenue architect, technologist, eCRM infrastructure and marketing automation expert driving revenue (monetization and optimization) across multiple product lines and industries.Leadership skills include business transformation: growth, funding, acquisition strategy or IPO roadmap. -High energy creative innovative and driven professional offering 30+ years of continuous strategic, product and business planning governance. Known for strong leadership and motivational skills consistently producing positive change. -Ability to motivate, energize and lead to successful outcomes. -Highly articulate, demonstrating excellent interpersonal skills across all levels including management, employees, and external agencies. -Ability to analyze trends and market conditions to maximize impact regionally and globally. -Superior problem solving and analytical skills, with an ability to succinctly interpret data and strategic frameworks into insights and execution strategies increasing overall sales profitability. • Analyze 3Cs opportunities and threats (Customer, Competition, Company)• Define 4Ps requirements (Positioning, Product, Packaging, Placement)• Drive 3Rs results with cross-functional teams, prioritizing 1) Retention, 2) Reach, 3) Revenue Ability to work in US and UK without sponsorship.Specialties: • Integrated Marketing Communications and PR• Revenue Marketing • Demand Generation (TOFU thru advocacy)• Brand Strategy & Creative• Product leadership• Online: Inbound and Outbound spec. Social Media • Content and Messaging Expert• Marketing Ops (infrastructure, automation CRM)• Strategic Market Planning• Lifecycle Marketing Leadership (LTV)• Loyalty, Retention & Acquisition Planning• Digital Marketing (Online & Advertising)• Event Management• New Product/Service Launch• Business Process Operations • Product Roadmap
Current workplace
Vanessa S.'s current company
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Workday
19 roles · 40 years
Vanessa S. work experience
A career timeline built from the work history available for this profile.
Cio, Director Of Global Integrated Marketing Strategy
2021 - Mar 2023
B2B Marketing Strategy And Digital Transformation Practice Lead
VP-level position developing digital marketing strategies across a roster of fortune 100 companies and startups. Part of a team that brings brands - conversations; sales - leads; and commerce - products.
2018 - 2021
~3 yrs
Chief Revenue Officer (Cro) - B2B Marketing Strategy And Transformation Practice
MARKETING TRANSFORMATION AND FRACTIONAL EIRPopTheory provides fractional-time Exec-in-Residence, Chief Marketing and Strategy Officer services transforming and aligning client strategies, sales, marketing, products and systems to accelerate breakthrough growth, intial offerings or acquisitions. Focused on small to mid-size companies and agencies. Our direct program planning and global strategies have generated over $1B in attribution and direct revenue.FILM PRODUCTIONThe Rise and Fall of the Clash, Looking for Johnny: Johnny Thunders and Sad Vacation, The Story of Sid Vicious and Nancy SpungenPartners: Chip Baker Films, BnJ, Baunfire, RAPP, Gilmour CravesClients: MariaDB, Shirman Group, Salesforce, Jumptale, Hubspot, C8 MediSensors, NetApp, LinkedIn, Kaiser Permanente and Adobe.
Jun 2015 - Dec 2018
Chief Marketing Officer
Jan 2013 - Mar 2018
Vice President Marketing
Jun 2010 - Jan 2018
Cmo & Advisor
2016 - Jun 2018
Cmo, Marketing Advisor
2014 - 2017
~3 yrs
Co-Cmo, Global Integrated Marketing, Eir And Advisor
Jul 2015 - Oct 2016
Sr Director - Integrated Marketing & B2B Strategy
Work effectively with cross functional stakeholders including executive team, corporate communications, product management, sales operations, sales, lead gen, finance and CS to create the best experience for customers with strong lifecycle marketing strategies. Reported to C-Level, Senior Vice President and Vice President.
2007 - 2010
~3 yrs
Staff Writer & Photographer - Music And Film
Contributed editorial, articles, reviews and photographs.
Apr 1999 - Jul 2007
Sr Director Ww Marketing And Demand Generation
2004 - 2007
~3 yrs
Director, Product Marketing Strategy - Audio/Video
2002 - 2004
~2 yrs
Director, Brand And Marcom
2001 - 2002
~1 yr
Contributor
Little Citti
San Francisco based music and film writer with a keen eye for photography and film
Feb 1993 - May 2001
Senior Manager, Brand And Marcom Ww (Acting Director)
1999 - 2001
~2 yrs
Product Marketing Manager
Rebranded the consumer and business "For Dummies" Books. I worked for IDG: For Dummies brands for three years. The company is now owned by John Wiley and Sons and can be found at www.dummies.com. The redesign I drove won two awards: Best in Publishing and Best Product Design. They still use the design today.
1996 - 1999
~3 yrs
Client Services In Marketing Services Division
*Advertising Sales Management*Marketing Programs *Market Research partnering with IDC ---Online Development team for IDG.com---Developed the Intel Inside Co-marketing program allowing Intel Inside partners to gain valuable volume discounts on contractual page buys in IDG publications---Increased program registration by 13%---Increased ad revenue by 22%
1991 - 1996
~5 yrs
Systems Administrator - Kdb Ww Response Center
SQL strings to pull content across the HP Global Universe to analyze and use in the support call center
1987 - 1991
~4 yrs
Team & coworkers
Colleagues at Workday
Other employees you can reach at workday.com. View company contacts for 5 employees →
CD
Chris Despres
Colleague at WorkdayDanville, California, United States
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DB
Durodola Babatunde
Colleague at WorkdayLagos, Lagos State, Nigeria
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SS
Simerpreet Singh Anand
Colleague at WorkdayKildare, County Kildare, Ireland
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IK
Ilesh Kharte
Colleague at WorkdayMumbai, Maharashtra, India
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AM
Angela Mccausland
Colleague at WorkdayTallahassee, Florida, United States
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JG
Jesus Garnica
Colleague at WorkdayMenlo Park, California, United States
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DK
Deepu Khan
Colleague at WorkdayDhaka, Bangladesh
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TH
Thomas Harrison
Colleague at WorkdayAndover, Massachusetts, United States
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C"
Chon "Choon" Chua
Colleague at WorkdaySan Francisco Bay Area, United States
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SA
Sareetha Amujala
Colleague at WorkdaySan Jose, California, United States
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Chris Despres
Colleague at WorkdayDanville, California, United States
View →
DB
Durodola Babatunde
Colleague at WorkdayLagos, Lagos State, Nigeria
View →
SS
Simerpreet Singh Anand
Colleague at WorkdayKildare, County Kildare, Ireland
View →
IK
Ilesh Kharte
Colleague at WorkdayMumbai, Maharashtra, India
View →
AM
Angela Mccausland
Colleague at WorkdayTallahassee, Florida, United States
View →
JG
Jesus Garnica
Colleague at WorkdayMenlo Park, California, United States
View →
DK
Deepu Khan
Colleague at WorkdayDhaka, Bangladesh
View →
TH
Thomas Harrison
Colleague at WorkdayAndover, Massachusetts, United States
View →
C"
Chon "Choon" Chua
Colleague at WorkdaySan Francisco Bay Area, United States
View →
SA
Sareetha Amujala
Colleague at WorkdaySan Jose, California, United States
View →
13 education records
Vanessa S. education
Master'S Degree, Liberal Arts And Sciences, General Studies And Humanities - Mla Continuing Studies
Stanford University
Master’S Degree, Multimedia Communications
Academy Of Art University
C.C.B.A., Direct Marketing
University Of California, Berkeley
Mfa, Literature
New College Of California
Dmc, Mobile Marketing And Advertising
Direct Marketing Assocation
Dmcp, Direct Marketing
Direct Marketing Association
Dmc, Social
Direct Marketing Association
Dmc, Seo
Direct Marketing Association
B.A., Humanities Conc. Literature
New College Of California
High School, English
Presentation High School
College/University Preparatory And Advanced High School/Secondary Diploma Program
Saint Joseph Of San Jose
Certificate, Inbound Marketing
Hubspot University
Education record
Marketo University
FAQ
Frequently asked questions about Vanessa S.
Quick answers generated from the profile data available on this page.
What company does Vanessa S. work for?
Vanessa S. works for Workday.
What is Vanessa S.'s role at Workday?
Vanessa S. is listed as Marketing Executive | Advisor and Mentor | Marketing Strategist Driving Transformation for Revenue Growth at Workday.
What is Vanessa S.'s email address?
AeroLeads has found 1 work email signal at @poptheory.com for Vanessa S. at Workday.
What is Vanessa S.'s phone number?
AeroLeads has found 4 phone signal(s) with area code 415, 855 for Vanessa S. at Workday.
Where is Vanessa S. based?
Vanessa S. is based in San Francisco Bay Area, United States while working with Workday.
What companies has Vanessa S. worked for?
Vanessa S. has worked for Workday, Accenture Song, Pop Theory, Cloud Of Goods, and Looksharp.
Who are Vanessa S.'s colleagues at Workday?
Vanessa S.'s colleagues at Workday include Chris Despres, Durodola Babatunde, Simerpreet Singh Anand, Ilesh Kharte, and Angela Mccausland.
How can I contact Vanessa S.?
You can use AeroLeads to view verified contact signals for Vanessa S. at Workday, including work email, phone, and LinkedIn data when available.
What schools did Vanessa S. attend?
Vanessa S. holds Master'S Degree, Liberal Arts And Sciences, General Studies And Humanities - Mla Continuing Studies from Stanford University.
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