Veronica Defrancis Email & Phone Number

New York, Ny, Us

New York, New York, United States

Develop company-wide Marketing planning and strategy with senior cross-functional leadsDevelop detailed project plans to guide teams, and revise based on changing needs and requirements while consistently liaising effectively with all project stakeholders Identify and assign project tasks, monitor project performance and workflow to ensure timely delivery for quarterly initiativesCompile and submit campaign status reports to senior management and other stakeholdersManage a team of 15 to collaborate with Marketing, eCommerce, and Partnerships teams to determine and maintain timelines on short and long-term planning aspects of creative projects, brand planning, and brand strategyManage PM software workflow overseeing 2 coordinators on correct briefing, designer management, cross functional communications, and client relations

New York, New York, United States

Co-producer for NY Fashion Week fashion show and events, brand pop-up shops, and promotional events alongside senior event producersPost on brand Instagram account and Stories to tease lead up to/during events and NYFW show which resulted in increased engagement of 10-15% Spearhead inventory projects for Soho flagship store and before transportation of collection, creating accurate tracking system for itemsLiaison for VIPs including organizing travel, models, performers, vendors day of event

New York, New York, United States

Coordinated with cross-functional leads to track workflow management for US Creative team and managed the creative marketing approval processCollaborated with Marketing, Creative and eCommerce teams to determine and maintain timelines on short and long-term planning aspects of creative projectsManaged PM software workflow overseeing correct briefing, designer management and cross functional communicationsSelect and manage vendor relationship for implementation of new Project Management software

New York, New York, United States

Coordinated with cross-functional leads to track the implementation and execution of global Marketing department deliverablesSupported cross-functional communication via weekly meetings of Marketing collateral and all Marketing projects status for senior managementSelected and managed vendor relationships for both Marketing and Ecommerce freelance supportCollaborated with cross functional stakeholders/vendors to develop and execute timelines to produce all Ecommerce PDP photosProduced Marketing photo shoots for seasonal advertising campaigns and marketbooksManaged invoices/budget for Marketing and Ecommerce departments

New York, Ny, United States

Created a new samples management process with the existing Samples team to streamline the samples lifecycle and create traceability through implementation of a RFID systemLead and presented new samples management process to business, working with the product lifecycle departments to design new business process for samples managementManaged vendors for office construction working closely with the general construction vendor to ensure timely pass off of each floor according to schedule

New York, New York, United States

Worked with the Commercialization Services team to track and manage project timelines through several categories using detailed notes.Lead weekly cross functional status update meetings which defined project timelines and scope, and tracked risksWorked with other departments and teams to track and preserve project timelines Managed 80% on-time shipment of approved samples and planned product schedule with other departmentsCreated executive level PowerPoint presentations and Excel charts for Executive bi-annual readiness tracking meeting

Greater New York City Area

Managed project calendar for all meetings related to Microsoft Dynamics AX ERP implementation: Project Manager schedule, Design sessions, program testing, training, personnel meetingsActed as liaison among high-level executives, project management, department heads, and consultant staff to maintain good working relationshipsWorked with cross functional core team members on design sessions in composing standard operating procedures (SOPs)Assisted Project Manager in supervising work of team members and tracking overall project progressAssisted Change Manager in training users for project implementationProcessed monthly expense reports & arranged domestic & international travel schedules, hotel reservations, restaurant reservations, and ground transportation Supported management team in bimonthly steering committee meetings; took & distributed minutes to teams

Bronx, New York

A community theatre based in the South Bronx with the mission of uplifting the Arts in the Bronx and bringing people together for drama and laughter.

Managed daily calendar for various senior executives, account teams, and account executivesResearched and compiled media coverage for clients (news clippings, organized media recap reports)Compiled and summarized client PR activity through internal weekly reportsCreated and built media distribution lists for media outreach (i.e., Cision, Google)Distributed press releases and media advisories, as well made follow-up calls to mediaActed as liaison among senior executives, account executives, clients, and mediaProcessed expenses for senior executives, account teams, and account executives

New York, New York, United States

Lead orientation for both flagship store and corporate new hiresAssisted HR Manager with reference checks and completing new hire paperworkAssisted in VIP events, as requiredHandled all administrative duties required in flagship store for 10+ managers and supervisorsArranged daily strategy program and scheduled 50+ employees according to KPI requirements using Excel

Greater New York City Area

Spearheaded projects involving the reorganization of various areas of the flagship store, especially Operations areaHosted client events/trunk shows that revolved around selling new season items to VIP clientsRan US Headquarters showroom for events, including arranging travel for clients and modelsHandled consignments for VIP clients, as well as for internal PR use, using JDA Database system

Greater New York City Area

Assisted Director in all duties pertaining to Guest Services, ordered supplies and produce, trained fellow employeesRan internal lunch program for brand, which equated to running a small business within the company