- Leveraged DSMN8 to drive social content engagement, achieving over $1M in paid media value across LinkedIn.- Led global content campaigns, driving collaboration across creative agencies and marketing teams to deliver high-impact branded content for 4000+ locations.- Managed end-to-end content creation, including SEO articles, monthly editorials, and photoshoots, ensuring brand consistency for Regus, Spaces, and IWG across digital channels.- Launched an organised, filterable online library of marketing assets, enabling streamlined access to evergreen content for cross-functional teams company-wide.- Currently building customer testimonials for Basepoint, a unique UK-based brand offering industrial-style office spaces.

- Directed market research for Yoolox’s expansion into Egypt and Morocco, delivering strategic insights for the Marketing Communications team.- Improved customer experience in the hospitality sector by identifying process gaps, boosting customer acquisition and retention.- Conducted competitor analysis and developed a 360° B2B marketing strategy, creating a draft marketing plan for entry into new markets.- Translated research into actionable recommendations, providing a strategic roadmap for marketing and communications initiatives.

- Managed high-profile clients (e.g., Lufthansa, Swisse, Mastercard), driving profits through efficient project management and delivering ROI-driven marketing solutions.- Collaborated with multiple agencies to meet client goals across varied budgets, ensuring smooth, timely campaign execution through strong communication and accountability.- Led the influencer marketing team, contributing to INR 2 Cr+ revenue, and oversaw invoicing to ensure prompt payments to stakeholders.- Built and maintained key media relationships (e.g., GQ, Cosmopolitan, Conde Nast), negotiating cost-effective digital deals that expanded reach and impact.- Developed 300+ B2C marketing strategies for brands like Amazon and Flipkart across digital, print, live events, and product marketing, showcasing strategic and data-driven decision-making.- Conceptualised, scripted, and hosted engaging health and lifestyle content with Fifty Shades of Gay, a top LGBTQ+ platform, enhancing visibility with over 200K views and building a dedicated community.

• Executed strategic client management and customer success programs with C-suite and Senior Executives.• Boosted client retention through value-added services and identifying expansion opportunities.• Applied a consultative approach to understanding client objectives, effectively communicating value propositions through demos and presentations.