- Developed and implemented social media strategy for Illinois MBA programs to increase web presence and generate leads- Created, executed and managed ads with a robust budget to increase brand awareness and leads across Google AdWords, LinkedIn ads and Facebook ads platform- Captured Generated leads in a sales funnel with effective e-mail marketing campaigns- Researched and implemented analytics solutions for the digital ads and social media content to ensure better targeting, optimization and impact

- Designed and developed a project management tracking tool using Microsoft Excel to track project status & resource allocation- Led cross-functional teams in requirement gathering meetings to define project scope with different startups- AE-Machines - Conceptualized a product marketing video for the machine automation company to deliver a clear value proposition and to help them in their sales pitch to prospective investors- Charmworks -Developed a sales strategy and conducted market research to identify broader markets for the niche technology of the company- Assisted the Director and the Associate Director of the Research Park with industry and market research to aid them in persuading more Fortune-500 companies to open offices at Research Park

- Devised a Go-to-Market strategy (Brazilian Markets) for a cloud computing client in Rio De Janeiro Brazil- Defined the customer acquisition landscape and promotional strategy to increase enterprise cloud client accounts by 400%- Defined strategies to productize and price two of the company's innovative service offerings- Established budgets, resources and KPIs to win, deliver and maintain 12 new enterprise cloud accounts

- Spearheaded requirement gathering meetings to perform fit gap analysis of diverse functional requirements with business users; Converted the same into commercial project for Teksystems- Led a team to develop and integrate oracle’s standalone Logistics and Order management ERP tool (OTM) for GE appliance, thus optimizing their logistics management- As a Technical Consultant, co-worked with cross-functional GE finance team to develop custom financial reports; Revenue reconciliation and top 10 customers by accounts payables- Optimized the load time by 3 hours, by implementing an innovative solution for load tuning and scheduling, thus saving ~ 300 man-hours’ monthly- Designed and developed a reporting tool to automatically generate functional Specification Document; The tool helped presales team by providing a better visualization of the customer requirements and reducing the discovery phase time by 70 %- Conceptualized a desktop-based java application to help automate testing of OBIEE reports and captures report response time using Java web services thus speeding the completion time of testing by almost 50%