Strategic Leadership:* Combines digital marketing expertise with strong business sense to drive the agency's growth and success.* Continuously researches and implements the newest digital marketing trends and technologies. * Ensures the agency delivers results by staying ahead of the digital marketing game.* Develops and implements the overall marketing strategy, aligned with business goals. * Conduct market research to understand target audience (potential clients) and competitive landscape.* Manage the marketing budget and allocate resources effectively.* Drives industry leadership through the adoption of innovative digital marketing strategies.Digital Marketing Expertise:* Oversee all aspects of the agency's digital marketing efforts, including: * Search engine optimisation (SEO) and search engine marketing (SEM) * Content marketing strategy and creation * Social media marketing and advertising * Pay-per-click (PPC) advertising * Email marketing* Foster a data-driven marketing culture, using analytics to measure campaign performance and optimise strategies.Client and Business Development:* Develop and manage client relationships, ensuring satisfaction and driving project success.* Lead new business development initiatives to attract new clients to the agency.* Collaborate with all teams to understand client needs and create winning proposals.Agency Management:* Lead and inspire the agency's marketing team, fostering a culture of creativity and innovation.* Manage and mentor marketing staff, providing professional development opportunities.* Stay up-to-date on the latest digital marketing tools and technologies, and ensure the agency has the resources to deliver successful campaigns.Communication and Collaboration:* Communicate the agency's value proposition and capabilities* Collaborate with other departments within the agency, such as design, development, social media & content, to ensure a cohesive marketing approach

Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and CreativePlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPreparing and managing monthly, quarterly and annual budgets for the Marketing departmentSetting, monitoring and reporting on team goalsCraft strategies for all Marketing teams, including Digital, Advertising, Communications and CreativePrepare and manage monthly, quarterly and annual budgets for the Marketing departmentSet, monitor and report on team goalsPlan, execute, and measure experiments and conversion testsDesign branding, positioning and pricing strategiesEnsure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)Analyze consumer behavior and determine customer personasIdentify opportunities to reach new market segments and expand market shareCraft quarterly and annual hiring plansMonitor competition (acquisitions, pricing changes and new products and features)Coordinate sales and marketing efforts to boost brand awarenessParticipate in the quarterly and annual planning of company objectivesCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

As a Performance Marketing Manager, my role is to drive measurable results through various online marketing channels. I am responsible for developing and executing strategic marketing plans to optimize acquisition and retention efforts. On a day-to-day basis, I work closely with cross-functional teams, including creative, analytics, and product teams, to develop and implement performance marketing campaigns. I analyze data to identify key insights and trends, which inform decision-making and campaign optimization. One of my key responsibilities is managing paid advertising campaigns, such as pay-per-click (PPC) and social media advertising. I conduct extensive keyword research and use advanced targeting techniques to reach the right audience at the right time. I constantly monitor and optimize campaigns based on performance data, adjusting budgets and bids as needed.In addition to paid advertising, I also focus on organic marketing strategies, such as search engine optimization (SEO) and content marketing. I collaborate with content creators and SEO specialists to optimize website content and improve organic search visibility.Another aspect of my role is managing relationships and negotiating partnerships with relevant publishers, influencers, and affiliates. I identify and evaluate potential collaborations, ensuring they align with our brand and marketing objectives.As a Performance Marketing Manager, I also stay up-to-date with industry trends and emerging technologies. I continuously experiment with newStudio ProductionWorks in collaboration with other clients and production staff to produce a variety of video products for broadcasting, compression output, webcasting, video streaming, and digital distribution; plans and directs assigned studio productions; oversees operation of small multi-camera studio and portable live studio setups.

Applies business intelligence (BI) and business analytics (BA) practices to digital content. Uses content analytics software to gain new insights for improved decision-making and to provide visibility into the amount of content that is being created, the nature of that content and how it is used. Creates relevant cost and consumption metrics to identify which digital content is most valuable and adjusts investments in storage and future analytics accordingly.

- Work in collaboration with clients and production staff to produce a variety of video products for broadcasting- Plan and direct assigned field and studio-based productions- Conduct field and studio-based video production which involves interacting with clients and operating all portable video and audio equipment- Coordinate production and production staff planning activities- Plan and perform video post-production tasks which includes reviewing footage, making editorial decisions, video transcoding, rough cuts, audio adjustment, color correction, and final editing- Manage the TDA’s official YouTube channelTop Digital Agency is the platform dedicated to making it easier for organizations and agencies to find each other and to learn about the digital marketing world. We provide three key features: 1) a market for digital agencies to showcase their services in a transparent and meaningful way2) a medium through which organizations can find the perfect digital agency for their business3) an unparalleled source of information and learning in the world’s digital industry.