Vednarayan Sirdeshpande Email & Phone Number

Mumbai, Mh, In

Greater Chicago Area, Il, Us

Noida, Uttar Pradesh, In

Managing the marketing function with emphasis on championing the brand andexpanding the customer base1. Conceiving and implementing integrated marketing communication plans that maintained brand consistency, maximized effectiveness, meeting measurable objectives2. Developing entire marketing program including ATL, BTL, Performance marketing, Website, SEO, Content Marketing, Consumer Insights3. Driving Go to Market Strategies– Designing and executing marketing campaigns tied to overall business plan; aligning internal parties across category teams, tech, product, and other cross-functional partners4. Maximizing the brand and revenue impact of ongoing business and seasonal launches by optimizing promotions, messaging and special events

Mumbai , Mh, In

Spearheading the India & Global brand mandate for WHJr & Byju's Future School 1. Managed an annual marketing budget of 15 million USD for the India market.2. Collaborated with Wieden + Kennedy Amsterdam for the US market launch.3. Byju's Future School brand launch in Mexico, Brazil & ANZ4. Signed Hrithik Roshan, R. Madhavan & Mahesh Babu as India Brand Ambassadors5. Led all social media & Influencer marketing efforts for the brand

New York, Us

Network Marketing head with additional responsibility to head original content (2017-2019)1. Marketed IPs include Bear Grylls with PM Modi (August 2019) and Bear Grylls with Superstar Rajinikanth (March 2020)2. Relaunched Discovery Kids channel in India and moved the channel from #8 to #3 in the genre within six months.3. Heading the P&L for the infotainment product, which comprised content, programming, marketing, and operations.4. Launched Discovery's digital sub-brand Veer (India's first YouTube channel dedicated to the Indian armed forces); gained 1MM subscribers in 12 months; generated 50+ hours of long-form and short-form content in two years.5. Established Eurosport in India with the local market proposition of “High on Sports”

Seattle, Wa, Us

Spearheaded mobile and digital marketing initiatives for all consumer-facing brands and categories (Fashion, CEPC, Games, and Books)1. Managed a USD 6 million digital brand budget to increase brand recognition, downloads and last-mile conversion.2. Provided assistance to all Amazon India business units, including Amazon.in, Amazon Prime, Amazon Devices (Kindle, Fire Stick), and Amazon Pantry as a member of the central brand team.3. Improved from 5MM to 50MM mobile app downloads in India 4. Go-to for all things related to branded content, social media, influencers, digital branding

Greater Chicago Area, Il, Us

Headed end-to-end digital marketing campaigns across brands & categories (Chocolates, Beverages, Biscuits and Gum & Candy) 1. Managed a USD 7MM digital content and performance budget for APAC (excludingChina)2. Setup common digital KPI framework for the APAC region3. Regulated regional media deals with major platforms such as Facebook, Google, and Twitter

Greater Chicago Area, Il, Us

1. Established an e-commerce partnership and deploy it in India (Big Basket)2. Adjudged as the most awarded digital marketing client in 2014 in India – CIDC, IAMAI,Yahoo Big Idea Chai

New York, Ny, Us

Worked on digital brand strategy and consulting for Ogilvy India clients such as Unilever, Vodafone, Mumbai Indians, Tata Motors, and Asian Paints1. Managed all aspects of digital marketing for all Mumbai-based clients2. Created Vodafone Zoozoos for Vodafone India and the BeBeautiful beauty platform forUnilever India

Mba, Marketing

Mba, Marketing