Evp & General Manager Southern Region
Buenos Aires, Argentina
In charge of the Company's operations in the Southern Cone region. Responsible for the planning, management and results of the different lines of business, maximizing content and brands such as Fox, Fox Sports, NatGeo, FX, Cinecanal, Fox Play and others, as well as the Premium Entertainment and Sports content lines.• Exceeded the sales and earnings targets during all fiscal years, being responsible for the full P&L. This was done through an efficient costs management, the increase of rates to distributors and the launch of new lines of business.• Achieved 100% growth in sales revenue despite a strong devaluation process in different countries of the region.• Reached an important Ebitda growth based on the renegotiation of the distribution contracts and the launch of new products with high added value.• Consolidated the Premium Content business, positioning the region above any other in the organization, in number of subscribers and billing.• Negotiated the acquisition of rights, developed the product strategy, designed the commercial planning, implemented the launch and executed the successful commercialization of the new Fox Sports Premium Channel, containing the Argentine Superliga Football.• Collaborated in the integration process of my teams after the purchase of the Organization by The Walt Disney Co.