Led cross-functional marketing innovation projects across CEE, resulting in sales growth and enhanced brand visibility in key markets.💡Key Responsibilities:▹ Supporting and implementing strategic commercial and cross functional project at CEE regional level▹ Lead and support strategic commercial projects that drive brand growth and marketing innovation across the CEE region.▹ Spearhead the integration of cross-functional projects, ensuring alignment with marketing… Show more Led cross-functional marketing innovation projects across CEE, resulting in sales growth and enhanced brand visibility in key markets.💡Key Responsibilities:▹ Supporting and implementing strategic commercial and cross functional project at CEE regional level▹ Lead and support strategic commercial projects that drive brand growth and marketing innovation across the CEE region.▹ Spearhead the integration of cross-functional projects, ensuring alignment with marketing goals, consumer trends, and regional market dynamics.▹ Oversee standardization and improvement of project management processes, focusing on enhancing marketing effectiveness and customer engagement.▹ Collaborate closely with marketing teams to ensure project outcomes support brand strategies, product launches, and promotional activities.▹ Build a robust project management discipline that facilitates efficient execution of marketing campaigns at both regional and local levels. Show less

Manages the Brands:● Stella Artois ➞ stellaartois.com● Beck's ➞ becks.de● Corona➞ corona.com● Leffe ➞ leffe.com● Hoegaarden● Franziskaner ➞ franziskaner-weissbier.de

I lead the marketing strategy at Studio Mechka, focusing on building brand awareness and engaging audiences through creative campaigns. I work closely with the team to align our marketing efforts with the studio’s vision, driving growth and visibility across digital and traditional channels.

As a mentor in the Mentor the Young program for three sessions, I guided young professionals in developing their skills, providing career insights, and helping them navigate professional challenges. I offered support in personal growth and career development, fostering a learning environment for future leaders.

Manages the Brands:● TIGER Energy Drink ➞ tigerpower.bg● DrWitt Vitamin Drink ➞ home.drwitt.bg● Velingrad Mineral Water ➞ velingradvoda.bg

Manages the Brands:● TIGER Energy Drink ➞ tigerpower.bg● DrWitt Vitamin Drink ➞ home.drwitt.bg/● Velingrad Mineral Water ➞ velingradvoda.bg💡Key Responsibilities:▹ Participate in the implementation of the company's marketing strategy.▹ Perform Market research, planning, and analysis of business opportunities.▹ Collect and analyze information on consumer preferences and tastes, predicts current and future trends.▹ Аnalyse competitors and their products… Show more Manages the Brands:● TIGER Energy Drink ➞ tigerpower.bg● DrWitt Vitamin Drink ➞ home.drwitt.bg/● Velingrad Mineral Water ➞ velingradvoda.bg💡Key Responsibilities:▹ Participate in the implementation of the company's marketing strategy.▹ Perform Market research, planning, and analysis of business opportunities.▹ Collect and analyze information on consumer preferences and tastes, predicts current and future trends.▹ Аnalyse competitors and their products, examine the potential demand and market characteristics of new products.▹ Regularly monitoring the sales, planning, developing and organizing advertising campaigns that support sales. Show less

Manages the Brands:● Coca-Cola, Fanta, Sprite ➞ coca-cola.bg● Fuzetea● Cappy● Bankia💡Key Responsibilities:▹ Contribute to the delivery of volume and value targets as per the objectives of the project.▹ Execute planned activities.▹ Manage projects with creative agencies, internal involved functions, client teams, and partners.▹ Manage projects in clarity.▹ Support the brand planning process.▹ Monitor and understand brand health.▹ Initiate… Show more Manages the Brands:● Coca-Cola, Fanta, Sprite ➞ coca-cola.bg● Fuzetea● Cappy● Bankia💡Key Responsibilities:▹ Contribute to the delivery of volume and value targets as per the objectives of the project.▹ Execute planned activities.▹ Manage projects with creative agencies, internal involved functions, client teams, and partners.▹ Manage projects in clarity.▹ Support the brand planning process.▹ Monitor and understand brand health.▹ Initiate relevant consumer insights search process.▹ Drives synergies.▹ Best practices in joint projects.▹ Secure good working relationships with clients, partners, and suppliers.▹ Provide project progress reports and regular feedback. Show less

Responsible for the Brands:● Coca-Cola, Fanta, Sprite ➞ coca-cola.bg● Fuzetea● Cappy● Bankia💡Key Responsibilities:▹ Execute the National Marketing Plan for IC/HoReCa channels, covering the whole process from development to implementation and tracking of results.▹ Track competitive activities and propose adjustments to the marketing plan to address the needs of a challenging market. ▹ Ensure that brand objectives are built into the execution plans. ▹… Show more Responsible for the Brands:● Coca-Cola, Fanta, Sprite ➞ coca-cola.bg● Fuzetea● Cappy● Bankia💡Key Responsibilities:▹ Execute the National Marketing Plan for IC/HoReCa channels, covering the whole process from development to implementation and tracking of results.▹ Track competitive activities and propose adjustments to the marketing plan to address the needs of a challenging market. ▹ Ensure that brand objectives are built into the execution plans. ▹ Achieve business targets with an optimal investment - cost-effective marketing activities to support sales volume.▹ Deliver excellence in POP production and creative agencies.▹ Expand links with Field Marketing Coordinators and HoReCa Team Leaders, effectively communicate channel marketing approach, create excitement, and transfer the energy to the whole sales team.▹ Develop current best practices, innovative channel programs, and activations, that deliver value to the company. Show less

💡Key Responsibilities:▹ Works on specific projects in different functions.▹ Prepares and analyses the information needed for the project he is working on.▹ Participates in meetings related to his work on a specific project.▹ Creates project-related presentations to a diverse audience.▹ Prepares and delivers presentations on time and within deadlines.▹ Presents and implements the KPIs for the project on time and within deadlines.▹ Collects analyse and present the… Show more 💡Key Responsibilities:▹ Works on specific projects in different functions.▹ Prepares and analyses the information needed for the project he is working on.▹ Participates in meetings related to his work on a specific project.▹ Creates project-related presentations to a diverse audience.▹ Prepares and delivers presentations on time and within deadlines.▹ Presents and implements the KPIs for the project on time and within deadlines.▹ Collects analyse and present the necessary information on time and time.▹ Participates in various functional and inter-functional meetings and projects.▹ Improving and optimazing processes. Show less

Manages the Brands:● Pepsi ➞ pepsi.com● 7up● Mirinda● Presun💡Key Responsibilities:▹ Participates and assists the Marketing Director in developing strategies for brand development and the associated marketing plans and programs.▹ Participates in and supports the planning and organization of activities related to promotions and advertising campaigns.▹ Participates and assists the sales team at promotions and branding at the point of sale in a hot-cold… Show more Manages the Brands:● Pepsi ➞ pepsi.com● 7up● Mirinda● Presun💡Key Responsibilities:▹ Participates and assists the Marketing Director in developing strategies for brand development and the associated marketing plans and programs.▹ Participates in and supports the planning and organization of activities related to promotions and advertising campaigns.▹ Participates and assists the sales team at promotions and branding at the point of sale in a hot-cold channel.▹ Coordinate daily work with advertising/media agencies and other marketing contractors.▹ Process data obtained from marketing research.▹ Organize panel surveys and tests.▹ Participates in and helps evaluate the performance of advertising campaigns.▹ Prepares reports on conducted marketing research.▹ Monitors and controls marketing costs on a weekly and monthly basis.▹ Prepares reports on conducted marketing activities.▹ It is responsible for the nature of the financial discipline and no conditions for waste and abuse.▹ It is required to keep and keep confidential any information of a confidential technical, commercial, administrative or other nature to which it has access in connection with and in connection with the performance of its official duties. Show less

Responsible for the Brands:● KitKat ➞ kitkat.com● Lion ● Mura● After Eight● Nestle baby foods: NAN, Gerber, Yogolino💡Key Responsibilities:▹ Create the Demand Plan: provide the best estimate of customer demand by cleaning historical orders and generating baseline through statistical forecasting or manually.▹ Prepare bottom-up forecasts using baseline & events (impactors & uplifts) and present at Monthly Review Meeting (Monthly Gap Review & Monthly Forecast… Show more Responsible for the Brands:● KitKat ➞ kitkat.com● Lion ● Mura● After Eight● Nestle baby foods: NAN, Gerber, Yogolino💡Key Responsibilities:▹ Create the Demand Plan: provide the best estimate of customer demand by cleaning historical orders and generating baseline through statistical forecasting or manually.▹ Prepare bottom-up forecasts using baseline & events (impactors & uplifts) and present at Monthly Review Meeting (Monthly Gap Review & Monthly Forecast Review) in order to get Consensus on the Demand Plan of the following months.▹ Prepare Accurate Demand Plans by material in line with specific events as agreed in the monthly meetings (MGR & MFR).▹ Monitor CDP Monthly Process: Coordinate the different parts of the process, provide and analyze the main inputs for the monthly reviews (MGR & MFR).▹ Monitor CDP Weekly Process: Weekly follow up & review of sales behavior and market trend. With alignment with GD (Marketing, CCSD & Sales) adjust the demand plan if necessary.▹ Study Historical Behavior & choose the best Statistical Forecast Method for statistical forecasting.▹ Maintain Proportional Factors in APO for plan dis-aggregation logic.▹ Maintain time-based Dis-aggregation Factors in APO for splitting monthly demand plan to technical periods buckets.▹ Make and analyse Volume Gap Reports as well as Demand Plan Accuracy Reports, which are the main inputs for the monthly review meetings (MGR & MFR).▹ Maintain and record formal Learning Log & DPA reason codes.▹ Analysis Demand Plan Accuracy and Bias per material & category level on a monthly basis.▹ To perform other tasks and responsibilities set by the Line Manager during the course of work. Show less

💡Key Responsibilities:▹ Participates directly in the implementation of the Nestlé continuous excellence (NCE) process.▹ Prepares the layout of key Factory indicators.▹ Supports conducting and participating in the assessment of the operational meetings held at the factory.▹ Participates in meetings to assess progress when needed.▹ Assists teams to solve sample problems according to the relevant methodology.▹ Participates in the preparation of training and other events in… Show more 💡Key Responsibilities:▹ Participates directly in the implementation of the Nestlé continuous excellence (NCE) process.▹ Prepares the layout of key Factory indicators.▹ Supports conducting and participating in the assessment of the operational meetings held at the factory.▹ Participates in meetings to assess progress when needed.▹ Assists teams to solve sample problems according to the relevant methodology.▹ Participates in the preparation of training and other events in accordance with the plan for the implementation of the initiative.▹ Tracks the training of factory staff with approved one-point lessons (OPL).▹ Collect and process assessments from operational meetings to track progress.▹ Assists all departments in Factory Varna in the implementation and implementation of the Nestlé constant improvement process.▹ Complies with occupational safety and fire protection regulations.▹ If necessary and in compliance with the requirements of the Labor Code, he carries out other specifically assigned tasks, in the interest of the job and related to the performed position. Show less