Erik Castillo Email & Phone Number

Paris, Ile De France, Fr

As the CEO of Publicis Groupe PERU, I will spearhead a groundbreaking transformation journey, taking us from a platform company to an awe-inspiring Intelligent System powerhouse. In the midst of this exciting metamorphosis, we will harness the limitless potential of data, infusing it into every facet of our operations, from the realms of Creative to the intricacies of Media. Our ultimate mission is to craft transformative experiences that not only drive business growth but redefine the very essence of marketing and advertising. Join us on this visionary odyssey as we push the boundaries of what's possible.

Miami, Florida, Us

Bogota, Cundinamarca , Co

New York, Us

New York, Us

Mountain View , California , Us

The Executive Program is an immersive experience that examines how exponential technologies like artificial intelligence, robotics, and digital biology are disrupting the way we think about the future. Be empowered with critical insight and tools that will help you build a framework to design an abundant future. This program brings together a diverse cohort of senior leaders in business, government, and nonprofit sectors with the desire to transform their industries and have a positive impact at scale.

New York, Us

New York, Us

♣ Latam Market Director: Miami (Overseeing Regional office Miami, Puerto Rico, Peru, Chile). Business developer for LATAM markets♣ Leading the companies vision across the markets and implementing successfully products and new technologies across brands to reach the regions goals in terms of revenue, gross margin and PBT.♣ Overseeing our product delivery to meet clients KPIS and business results. Develop Programmatic strategic vision for clients (audience, inventory, tagging, tactics, success metrics) and lead the implementation.♣ Leads the relationship with top global clients in our region: Ford, Volskwagen, Colgate, Godaddy, Kaspersky, Brand USA, Warner, Mariott.♣ Launched Latam Markets and accelerate adoption among our sister’s agencies (Mindshare, Mediacom, Mec, Maxus) and direct client (outside of WPP network)♣ Market development LATAM (Miami, Puerto Rico, Colombia, Mexico, Argentina, Brazil), helped to reach a 7MM dollar in revenue the first year of operations for the region 2014. In 2015 we estimate 110% growth YOY on programmatic media revenue.♣ Evangelize clients around programmatic technologies and accelerate the industry.♣ Leading the companies vision across the markets and implementing successfully products and new technologies across brands to reach the regions goals in terms of revenue, gross margin and PBT.

Chicago, Il, Us

♣ Regional Digital Director based in Miami. ♣ Leading a team of 1 person in Miami and managing a team of 27 based in Argentina in our digital HUB (P&G dedicated digital hub)♣ Work with P&G towards their digital strategy, building solid foundations and implementing their digital ecosystem.♣ Leading their business to have an exponential growth, from $6 million of digital investment 12/13 to $18Million in fiscal year 13/14♣ Leading technological implementation in LATAM. Building own capabilities of programmatic buying.

Develop the business from the zero moment. Understanding the competitive enviroment of the food and beverage sector-Idea Creation-Generation of the Biz Plan-Implementation-Finding investors-Marketing initiatives.

Lima, Pe

♣ Led the relationship with Peruvian Government as an advisor for the implementation of open internet policies.♣ Government advisor in the development and adoption of internet across the country (Peru). Policies to increase the accessibility and the penetration of internet in Peru.♣ Co-Organizer of the biggest digital marketing Event in Peru in 2011.

Chicago, Il, Us

-Launched new business unit for SMG group (PIXEL) -Lead a team of 12 people to achieve business and client objectives in Year 1 and revenue expected of 10% of total media revenue-Integrated Search and Facebook services into client services, demonstrating competitive advantage and value for PIXEL brand.-Top ad spender for online marketing agencies in Peruvian market in 2011-Developed a Google Service Team, becoming highest Search spender in Peruvian market, delivering 25% of client revenue -Developed a Facebook Ads service Team, creating new revenue streams of clients via Facebook, delivering 15% of client revenue -Negotiated a white label creative/development partnership to deliver creative services; Revenue delivered 30% of total revenue.

Chicago, Il, Us

Launched digital service unit for Starcom Peru -Managed a 4-person team, growing online budgets by 50% from 2009 to end of 2010-Helped SMG clients develop dialogue around establishing a strategic vision for online channels

Us

o Strategic planning and campaign management, with sales and commercial responsibilities o Responsible for website development in Peru and Ecuador; managed migration from independent to Pan regional site in 2009 o Project leader for establishing hot lead generation approach in LATAM (ARG, PE, PR, CL, COL, EC, VE o Managed various pan-regional projects: o LIVEPERSON: Implemented software that provide chat / click to call service across all markets, overcoming cultural customer behavioral habits.o Mail Management System: Deployed a system for aggregating all prospective contacts and generates tickets for follow up requests o Analysis of a E-commerce implementation and performance

New York, Ny, Us

♣ Strategic planning and management of key accounts♣ Operational Reporting to Havas Digital Trans Andean (Headquarters CHILE)♣ New business prospecting

Executive Mba, Business Administration And Management, General

Disruptive Strategy Course

Ipec Coaching Certification, Business And Entrepreneurial Coaching

Master In Online Marketing, Online Business School

Especializacion, E-Business

Graduate, Marketing And Advertising

Business Administration, Annual Scholarship

Secundaria Completa

Executive Mba