Venkat Raghavan Email & Phone Number

Singapore

Singapore

Iryasa, primarily a B2B skin health & nutrition startup, manufactures and sells curative skincare products and health supplements (custom formulations, contract manufacturing and private labelling), and also organic essential oils (wholesale and retail).Iryasa was a wildcard experiment that I undertook to push myself completely out of my comfort zone into an uncharted territory. This entrepreneurial stint was highly enriching and priceless - a rollercoaster of learning curves, professional growth, and personal discovery, along with the satisfaction of having made meaningful contributions.

Singapore

Singapore

In addition to my earlier responsibilities, → Enhanced market and consumer research capabilities with a custom-built, reusable AI engine utilising NLP-powered sentiment analysis and Topic Modeling capabilities→ Architected and operationalised the social media command centre for the bank→ Consistently achieved double-triple-digit growth on KPIs and growth metrics across digital performance marketing campaigns→ Working closely with DBS Foundation, advised/consulted multiple social enterprise startups in the SEA region

Singapore

→ Part of the marketing leadership team that conceived and delivered the globally recognised brand positioning in the banking industry – "Live More, Bank Less”→ Instrumental in driving several regional content marketing campaigns and always-on digital initiatives including SPARKS, an industry-first web series that won multiple global awards→ Led tech assessments/ RFx, implementation, adoption, training and governance, advancing the bank's MarTech stack; hypothesised and ran several iterative experiments→ Built and executed control towers and robust attribution models while standardising measurement and reporting, working closely with external agencies and internal teams across DBS markets

Singapore

→ Spearheaded several regional growth marketing programs for ERP, Supply Chain Management & IoT, Database Management, Finance & Analytics, HR solutions and Cloud Platform→ Designed and executed a robust rubric for content marketing orchestration alongside advanced SEO and SEM initiatives for SAP's APJ sites towards increasing SAP brand awareness and funnel throughput → Consistently surpassed the quarterly targets for Marketing Generated Opportunities (MGO)→ Strategised and implemented social selling initiatives that enabled sales teams across the region to better connect and engage with prospects and customers

Singapore

→ Drove demand generation of Life insurance, Savings & Investments and Health insurance products→ Catapulted e-commerce led sales by 12x in just 2 quarters for all general insurance products incl. Travel and Motor insurance→ Responsible for AXA Singapore's web and mobile experiences & e-commerce workflows and conversion rate optimisation→ Developed and executed digital strategies for the partnership ecosystem including bancassurance, agencies and distributors

Singapore

→ Responsible for several regional brand-led content marketing initiatives as well as search engine marketing & optimisation projects→ Instrumental in growing and nurturing the bank's social media communities across platforms→ Strategised and implemented regional performance marketing initiatives for various SME offerings→ Aided in the digital amplification, content subscription and user engagement for all thought leadership marketing initiatives led by DBS Group Research

Singapore

Key achievements during this stint include -→ A digital brand campaign called "The Employees First Effect," which resulted in 72% increase in business enquiries, over $300m in qualified sales leads and many accolades from the analyst community→ Built an engaged LinkedIn community of over 1k CXOs from Fortune 500 organisations

Noida, Uttar Pradesh, India

→ Youngest member of the global sales and marketing leadership team; responsible for building and leading the digital centre of excellence for the organisation→ Working closely with sales teams across geographies, positioned HCLTech's brand and business effectively through the customer buying cycle and delivered a qualified marketing funnel of over $1bn annually→ Instrumental in maturing the Account-Based Marketing capabilities for the global marketing organisation and delivered personalised marketing strategies for key accounts

Mumbai, Maharashtra, India

As the head of the Integrated Digital Marketing Solutions division, → Led the overall strategy and consistently surpassed quarterly booking and revenue targets→ Delivered bespoke solutions to various clients including Unilever and Bollywood celebrities

Mumbai, Maharashtra, India

As the product owner of a comparison-shopping product, I was instrumental in leading cross-functional teams through various stages of the development lifecycle, from defining the product's scope & features to managing its successful release.

Melbourne, Australia

As a part of the User Experience Management Practice, led projects for various clients including the World Bank, BBC and Trading Post (an Australian Online Marketplace and a subsidiary of Telstra-Sensis)

Mumbai, Maharashtra, India

As part of eBay India's B2B Motors team,→ Oversaw sales operations including vendor and dealer management as well as resolution of disputes and grievances→ Executed 550+ online auction events, which resulted in a GMV of $25m

Mumbai, Maharashtra, India

As a part of the Sales & Marketing team in the Commercial Vehicles Business Unit,→ Led various key initiatives including market research projects and brand campaigns→ Handled monthly forecasting and production planning for both domestic and international markets→ Achieved a cost savings of $2m for the company through a Value Engineering Project on Engine Commonization

M.Sc, Physics

Specialised in condensed matter physics and quantum optics

Bachelor’S Degree, Physics

Studied in the Brindavan (White Field) campus of the university