Having over Twelve years of experience in commercial marketing analytics I possess a wealth of knowledge across numerous forms of analysis including econometric time series, panel, pooled, Hierarchical Bayesian inference, propensity modelling and digital analytics.Expertise in Market Mix Modeling, Predictive/Risk Analytics for several verticalsI also have great experience in project management, having lead the modelling process in several positions.Passionate about adding value to the team, have initiated various productive ideas with resilience