My experience is in the “B2B” Capital Equipment Sale to Corporations and Governments, in industries where excelling in technology and value selling is what makes the difference. I focus on services growth by building content into long term contracts and by “mining” the installed base.Throughout my career I have developed skills to manage Key Accounts and to deal at “C-Level”. I drafted global framework agreements and negotiated terms and conditions related to complex deals keeping business risk under control. I have an extensive experience in remotely managing international teams, mentoring and coaching and in working with indirect sales networks. I have often been tasked to re-launch or build from scratch a product line or a Region and therefore I have led the restructuring of multiple sales organizations to refocus go-to-market and improve profitability.
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Italy Sales DirectorNidec ConversionMilan, It
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Italy Country Sales LeaderNidec Conversion Aug 2024 - PresentMilan, Lombardy, ItalyI have joined Nidec Conversion to take the challenge and further grow this very successful team, a major player in the Energy transition and decarbonization.I lead the Italian commercial team covering the full portfolio from Rotating equipment (motors and generators), LV and MV drives, BESS, Power Quality and Supply, to EV charging solutions, for projects originated anywhere but acquired by Italian customers.Applications span from O&G, Marine, General Industry to the energy grid (TSO & DSO).
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Global Commercial Leader UltrasoundBaker Hughes Jan 2023 - Jun 2024Milano, Lombardia, ItaliaThe mission is to lead the commercial team of the Ultrasound SBU; I’m responsible for leading the Global Sales and Services, the Proposals Team and the Operational Marketing team (50+ people). In addition I manage a network of 200+ Channel Partners. Overall turnover above 100 M$ built equally between project and flow business. Focus is on composites for AERO and AUTO and metals for Steel, Aero and Automotive customers. -
Global Proposals And Risk LeaderBaker Hughes Jun 2020 - Jan 2023Colonia, Renania Settentrionale-VestfaliaI extended the Commercial Operations responsibility to the Waygate Technologies Business globally. The team was in charge of all X-RAY and UT testing machines quotes as well as Upgrades and Service Agreements. We are also responsible for all Terms & Conditions negotiations and contracts for the whole company (650 M$). My 30+ direct reports were based in NAM, EU, India and China.Mission was to keep risk in contracts under control while closing profitable projects. Extending quotation and risk processes to cover all product lines, supporting Product Managers in the launch of new services (refurbished units, pay-per-use), new financial models (rental, leasing) and Digital offering (subscription model for software sales) was part of the role.
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Commercial Operations Director And Global Sales LeaderBaker Hughes Oct 2014 - May 2020Cologne Area, GermanyMission was to grow the GE Inspection portfolio revenues in Europe (UT, X-RAY, Visual technologies) leading the Key Account Managers. The business increased constantly thanks to a new Industry focusand 2016 closed @ 50% above OP.Later (2017) I was asked to take in addition the role of Global Sales Leader to reduce the portfolio and focus on high margin, high hit rate products/by Region with a team of 12 Commercial Managers.Executed CM vs As Sold improved dramatically in the period
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Sales Director Emea, Ge Power Conversion Rotating EquipmentGe Motors Jan 2009 - Sep 2014Milan Area, ItalyI was called back to make GE O&G account the largest customer of the GE Power Conversion, which was achieved in 3 years (from 8 M$ to 100 M$). I was awarded the largest ever single order for the Canadian HV motors factory and the largest ever single order for the Brazilian generators factory.I also led a team of 15 KAMs and Channels to cover other manufacturers of compressors and pumps in EMEA. -
General Manager Sales And MarketingMultiutility Jan 2008 - Dec 2008Verona, Veneto, ItalyCalled with the mission to enter in the solar power plant market. Leading 35 people I looked after Sales, Marketing and Commercial Operations and a network of 100 agents. Shifted company culture from a B2B reseller of GAS and Energy to a “turn key” photovoltaic plants provider, achieving 30 M euros of solar cells sold (3 years production capacity) in one year.
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Region Manager EmeaGe Home Security Sep 2005 - Jan 2008Milan, Lombardy, ItalyFirst “in line” role with P&L responsibility. Mission was to build the business from scratch and grow outside the USA. I hired the sales team, created channel partner network and grew at double digit rate (2005 +25% and 2006 +21%) gaining 98% mkt share focusing on Ministry of Interior, Defence and Transportation. -
Small Power Generation Business Development ManagerGe Oil & Gas Sep 2003 - Aug 2005Florence, Italy Metropolitan AreaMisson was to relaunch the Small Power Generation gas turbines portfolio of GE O&G. I leveraged my previous product and strategic marketing knowledge to: (1) Redesign the go-to-market thorough channels (2) Focus on China and sign agreement with CAGT to relocate production in Shenyang (3) Project managed team of engineers to redesign GE 10 to cut cost.Generated 10 + M $ of sales from Chinese Partner. -
Director Corporate Sales And QualityGe Company International Inc Jan 2001 - Aug 2003Milan, Lombardy, ItalyReporting to the President of GE Italy I was in charge of Cross-Selling, 6 sigma projects (focused on reengineering sales processes to increase sales effectiveness) and Corporate Marketing. -
Strategic Marketing ManagerGe Oil & Gas Jan 1999 - Dec 2000Florence, Tuscany, ItalyReporting to the GM Global Services (700 M$) my focus was on: Oil&Gas/Power Generation Service Market assessment, 3 years Business Planning, Organic/Inorganic growth through Channel Development and Geographical expansion. I was also in charge of Integrating two acquisitions.
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Product Marketing ManagerGe Information Services Inc Jan 1997 - Dec 1998Milan, Lombardy, ItalyReporting to the Marketing Director, I was the Product Manager for applications “digitizing” the supply chain (EDI) and e-commerce
Alessandro Venturi Education Details
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Economics And Business -
Burson-MarstellerMarketing
Frequently Asked Questions about Alessandro Venturi
What company does Alessandro Venturi work for?
Alessandro Venturi works for Nidec Conversion
What is Alessandro Venturi's role at the current company?
Alessandro Venturi's current role is Italy Sales Director.
What schools did Alessandro Venturi attend?
Alessandro Venturi attended Università Bocconi, Burson-Marsteller.
Who are Alessandro Venturi's colleagues?
Alessandro Venturi's colleagues are Stefano Corato, Maurizio Delucchi, Luis Urbina, Ilaria Brandellero, 唐松慧, Giovanni Iselle, Nadia Veres.
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Alessandro Venturi
Greater Bologna Metropolitan Area -
Alessandro Venturi
Brand Manager | Product Manager | Project ManagerGreater Milan Metropolitan Area1esprinet.com -
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