Vera B. Email and Phone Number

Avito.ru is the most popular marketplace in Russia. I worked as an analyst in Avito Auto team, and we were responsible for the car ads section of the website.— Performed A/B testing on website design changes and new feature launches.— Delivered knowledge-sharing sessions on statistical hypothesis testing for the development team and managers.— Created Vertica data mart for Avito Auto to track what percentage of car ads is covered by technical characteristics.— Established product discovery processes in Avito Auto team together with stakeholders to make product analytics more transparent end efficient.

— Performed A/B pricing experiments: formed hypotheses for statistical testing, measured and interpreted the results, provided management with guidance for pricing strategy improvements. — Designed a scheme of A/A experiments to check the reliability of the A/B testing mechanism used in the company.— Built and maintained automated regular reports with key product metrics for managers and the team. The reports were developed in Python.

— Built econometric models evaluating the impact on sales of FMCG and pharmaceutical companies’ marketing activities.— Developed marketing mix budgeting strategies for clients based on modeling results.— Performed data processing and visualized clients’ raw data to provide insights and recommendations.— Assisted in developing an internal R Shiny app for marketing mix modeling.