Verena Rhoads Email & Phone Number

Germany

In this role I build relationships with customers, understand their needs and assist in creating a vision through a process of co-creation. I then act as a connector between the customer and our team of trainers. Together we create Learning Journeys that foster sustainable transformation.Each Learning Journey is inspired by Diversity of Thought, carefully curated based on the specific needs of each customer, and delivered in a human-centric format that allows for deeply transformative training experiences.

Southern California

In this newly created role, I led global expansion efforts, applying my knowledge from previous roles and VSP strategy to really define this position. With collaboration and transparency, I became a link between VSP accounts and all lines of business. Specifically, I perform business diagnostics and develop business strategy for key VSP Global accounts, educating them on how to maximize insurance for their patients and their practices.

Southern California & Hawaii

My priority here was to grow proprietary brand and products within our lab network as well as independent labs throughout the San Diego, Orange, and Riverside County region. On the day-to-day, I maintained existing business, conducted in-person trainings with physicians and staff, launched new products with the goal of establishing VSP as the preferred brand in the claims space.My team was also tasked to work a specific outside of our assigned territory to start an optical laboratory from the ground up. We strategically cold called accounts and this blitz event jump started a now successfully run lab.

Representing VSP across San Diego, Inland Empire, and Orange County territory, I grew volume in existing accounts within the claims space in addition to private orders. My focus was on proprietary products, delivering top notch customer service, and serving as a liaison between accounts and the lab.

Southern California

I helped launched Freeform Technology - an innovative lens design morphing technology that allows the customization of any combination of design features, to create exceptional visual experiences.Additionally, I grew and maintained accounts within the Zeiss lab network and partner labs for the San Diego territory.

Southern California

Initially hired as a CSR for a new lab, I was quickly promoted to ensure quality control, monitor patterns and trends in lens production.

Southern California

Promoted from Optician to Optical Lead, I worked directly with customers/patients pre and post exam to cater to their visual needs, helping select and fit frames and lenses based on Rx and lifestyle.

Germany

Completed and passed 3-year optical apprenticeship program which combined hands-on training with extensive schooling. Gained experience in both optical sales and in-house lab management.