Verity Hesketh Email & Phone Number

Exeter, England, Gb

- Crafting creative content-led social media and PR campaigns for a diverse roster of global B2B and B2C clients across food & drink, healthcare, mental health, tech, and business strategy. Clients include YouTube, TEDx, Aviva, Nestle, and Google.- Creating compelling copy that resonates with each client's unique brand voice, messaging, and business objectives.- Supporting art direction, marrying strategic copywriting with captivating visuals to grab audience attention.- Writing insights, news, and views for multiple executive spokesperson leadership social media channels.- Championing the rollout of a company-wide Notion project management system, designing and maintaining custom templates and pages that streamline client and team collaboration.

Remote

- Commissioned and published over 100+ features in a range of UK publications, including Exeter Life, Dorset Life, Dorset Magazine, Hampshire Life, Devon Life, Somerset Life, Cornwall Life, The Bristol Magazine, Crumbs Mag, Digital Photographer Magazine, The Exeter Magazine, and The Great Outdoors.- Worked with a range of B2B and B2C brands, creative in-house teams, and stakeholders.- Developed bespoke brand copy across a range of digital mediums.- Produced dependably inventive brand photography, showcasing USPs and brand voice through visual storytelling. This includes mood-boarding concepts, sourcing locations, props, talent, art direction, and post-processing.- Developed custom monthly omnichannel social media performance scheduling, tracking, and reporting. Using articulate, creative copy and content, I ensure brands are unified across all channels, in keeping with individual vision and style, focusing on consistent ROI.

Remote

- Crafted authoritative and engaging B2B long-form copy on recruitment, psychometric testing, and workplace practices for Wikijobs.- Demystified complex topics like psychometric assessments and personality types, translating intricate concepts into clear, actionable guidance for hiring managers and job seekers.- Conducted in-depth research on a variety of psychometric tests (MBTI, DISC, etc.) and their applications in team building, talent identification, and workplace performance.- Developed engaging narrative styles and utilized data-driven insights to create informative and persuasive content that resonated with a diverse audience.

Remote

- Worked collaboratively alongside founders and creative agency to deliver content marketing and strategy for an energetic and forward-thinking sustainable retreat business to engage B2B & B2C audiences.- Optimised and executed an annual marketing calendar, crafting targeted social media content plans across multiple social platforms, tailoring each vertical with engaging narratives.- Forged a captivating and relatable brand voice, resonating with diverse audiences across all digital touchpoints.- Elevated the customer experience with handcrafted Welcome Collateral, featuring impactful brand copy and photography.

- Actively collaborated with the editor and sub-editor at Whisper Magazine UK on business planning and creative strategy. I also spearheaded social media promotion, leveraging organic reach across multiple platforms to connect with the target audience.- Played a key role in publishing the inaugural print edition of Whisper Magazine UK during the UK lockdown, demonstrating my commitment to supporting emerging artists even during challenging times.- Crafted unique, honest, and compelling music review features. Several artists I championed have since gone on to achieve national success.- Excelled at writing to an SEO-driven format, ensuring content and headlines captivated and engaged the digital audience, maximising click-through rates, and fostering online readership.

- Unearthed and transformed 40+ forgotten Dorset recipes from the Tudor era to WWII, drawing inspiration from a variety of sources, including Thomas Hardy's diaries, wartime cookbooks, and private estate housekeeping journals and notes. - Championed sustainability and seasonality by incorporating heirloom vegetables, zero-waste principles, and traditional cooking techniques. - Meticulously styled interiors at National Trust properties and private homes, blending photography, location scouting, and post-production magic in Photoshop to tell a compelling story of heritage. - Praised for “turning what could have been a dry historical piece into something that is a literal and a metaphorical feast for the eyes".- Teamed up with local producers and businesses to develop recipes that are not only delicious but also minimise our environmental footprint, supporting a sustainable local food scene.- Learned to identify and harvest wild ingredients, alongside mastering various kitchen techniques, such as knife skills and recipe development.

Ashburton, England, United Kingdom

Launched Dartmoor Community Kitchen Hub's ethical and sustainable hot meals delivery service for elderly and vulnerable residents, in partnership with Exeter University.- Established the charity's marketing and PR strategies from scratch (social media, email, SEO, display ads).- Creatively directed and shot image series' for digital and print use.- Solely responsible for copywriting, copyediting, and overseeing graphic design deliverables, ensuring consistent messaging and brand identity.- Fostered positive communication with donors, charity associates, and beneficiaries, representing the organization professionally and engagingly.- Developed expertise in nutrition and cooking processes to effectively communicate the charity's unique value proposition.- Conducted sensitive interviews with vulnerable individuals, generating impactful stories for fundraising and marketing materials.

Guildford, United Kingdom

- Juggled a dynamic portfolio of B2B and B2C accounts, meticulously managing deadlines, budgets, and creative deliverables. Clients included London Southbank Centre, Filofax, Letts of London, and Peppermint Events (food and beverage events provider for some of the UK's most prestigious events, including Henley Regatta, Secret Garden Party and British Summertime).

- Collaborated on planning impactful social media campaigns and press releases for art exhibitions and workshops, resulting in increased awareness and attendance.- Meticulously proofread all outgoing digital materials, guaranteeing grammatical accuracy and adherence to editorial guidelines.- Proficiently utilized Google Analytics and Facebook Business Manager to monitor campaign performance and optimize strategies.

Brands Hatch, Silverstone & Thruxton Race Circuits

- Represented the BMW team at The British Touring Car Championships; one of the most prestigious motor racing championship events in the world.- Swiftly and accurately identified the client’s requirements and expectations for each event, liaising with stakeholders, press, brand ambassadors, and external PR representatives.- Issued access to press pit and exclusive pre-match interviews with the BMW team, shooting candid backstage and race shots of the team.- Made high level of organic lead conversions by confidently and persuasively selling event photographs to members of the public.- Managed event set-up, tear-down, and follow-up processes.

Dorset, England, United Kingdom

- Led and planned dynamic lessons and hands-on learning activities for 15-16 year olds.- Utilised knowledge of photographic techniques to bring photography to life in a fun, easy-to-understand format.- Commended by the class’s art teacher for exemplary patience and communication skills. - Confidently delivered presentation to a class of 30+, with the aim to inspire students towards taking art or photography-related A-level or BTEC courses.