1. Associate editor and brand manager for Straight Talk, HCL’s Global Thought Leadership platform meant for peer-to-peer exchange of insights amongst C-level technology executives. Devised all marketing planning activities from concept to execution. Driving end-to-end program execution and promotion of the magazine.2. Campaign and Channel Management: Built partnerships with influencer partners for off-page SEO promotion (through back linking) to propel reach and drive customer traffic. Liaised with Google, Facebook and LinkedIn teams to effectively execute and optimise organic as well as inorganic digital campaigns.3. Content planning and blueprint: Defined and developed the content strategy for business marketing teams to enhance engagement and generate quality leads. Ensure a consistent brand story for content marketing initiatives like co-branded thought leadership whitepaper, customer testimonial videos, blogging competition.4. Account based marketing: Created and implemented a robust account based marketing framework to generate business impact within the financial services industry through creation of new up-sell and cross sell opportunities by engaging with CxOs from the same industry via omni-channel events/ roundtables, podcast series, video series, digital community and social campaigns.

The chief objective was to create and execute a comprehensive marketing action plan to re-position and re-vitalize brand 'KFC'. It involved designing of a marketing plan to launch the internal stakeholder portal to boost co-creation and for successful re-positioning of 'KFC' before 2016.

The main endeavor was to design Industrial Marketing Mix for the launch of the 'medical equipment' product line for Tolexo.com. The project involved end-to-end execution, from analyzing the behavior of the target customer (Ophthalmologists/ Orthopedics) to application of market research techniques for understanding purchase propensity and service gap analysis

I was responsible for devising marketing strategy to increase the top-line for "Sunfeast Mom’s Magic" Brand in Delhi/NCR region after studying the distribution and supply-chain blueprint