National Marketing Manager (Australia & New Zealand)
CurrentAs the National Marketing Manager for Australia and New Zealand, I took the helm of the marketing department, driving a significant turnaround and assuming comprehensive responsibilities that spanned from strategy to execution, previously overseen by senior management.I spearheaded the creation and deployment of annual marketing strategies, catalyzing steady sales growth in a dynamic industry, notably surpassing our main competitors and industry benchmarks. My approach involved holistic marketing strategy development for a diverse product range, leveraging the full spectrum of the marketing mix.I excelled in orchestrating multifaceted campaigns across various channels including digital media, telemarketing, webinars, public relations, and live events, ensuring flawless execution through effective cross-departmental collaboration. My role involved a critical evaluation of campaign outcomes against set business goals, leading to actionable insights for optimization.Further, I established monitoring systems for proactive tracking of website and marketing performance, contributing to the strategic development of key performance metrics for ongoing improvement. Collaborating closely with sales, technical services, and operations, I played a pivotal role in refining our value proposition.I also managed the Inside Sales team, overseeing all aspects from recruitment and training to setting objectives and performance management, ensuring alignment with our marketing strategies and business objectives.
