Veronica Ruiz Email & Phone Number

Herndon, Virginia, United States

Leads engagement strategies for the food service industry, securing sourcing contracts and driving growth in the U.S. market.• Manage annual proposals for customers’ annual RFI & RFP processes and all contractual aspects, including final negotiation.• Develop strategic planning with stakeholders, customers, and the manufacturing plant to determine the optimum implementation of the supply chain across 11 distribution centers (in the U.S. and Canada) and 72 operating companies across the U.S.• Oversaw contracts and ensure compliance with merchandising, inventories, logistics, quality assurance, and other policies.• Analyze sales performance, attend business reviews, provide training, and propose innovation and action plans to our business partners.• Increased the account’s portfolio by 33% and secured long-term sourcing supply contracts, driving bottom-line profits and achieving the highest revenue impact across the organization.• Support procurement of over 600 containers (per year) for distribution across North America.• Spearhead the development and execution of targeted marketing programs, collaborating with internal and external stakeholders to ensure alignment with brand and business goals and customer needs. • Manage marketing budget, ensuring effective allocation of resources and maximum ROI.

Rockville, Md

Directed multicultural marketing strategies, driving new revenue streams by aligning sales initiatives with consumer insights and market trends while coaching teams to surpass sales targets• Developed and executed data-driven advertising campaigns tailored to multicultural audiences, leveraging demographic and psychographic insights to optimize brand messaging and campaign performance.• Leveraged consumer and media data analysis: Nielsen, Scarborough, and Set-Top Box Data.• Negotiated pricing and contract terms with ad agencies and clients, resulting in 35% new business and 20% less churn.• Developed niche market collateral and data-based storytelling supporting sales programs to grow revenue. • Collaborated cross-functionally with internal teams and external partners, enhancing brand visibility and achieving market penetration in key segments.• Collaborated with cross-functional teams and external partners (Ad Sales, Research, Marketing, Interactive, Video Production, and Sports), developing and implementing strategic marketing solutions for advertisers and ensuring seamless execution of campaigns across multiple channels and platforms.

Arlington, Va

Managed the development and execution of multicultural marketing campaigns for McDonald's.• Created and transcreated creative development relevant to the Hispanic market and coordinated activities with media (digital, print, radio, and TV) and public relations agencies (social media).• Leveraged consumer insights and competitive analysis to create culturally relevant marketing collateral, driving brand engagement and loyalty among targeted demographics.• Coordinated with cross-functional teams and external partners to ensure seamless execution of campaigns across multiple channels and platforms.• Oversaw creative production, execution, and communication across the functional teams; monitored billing activity, adherence to budget allocations, and completion timeline and traffic statuses.• Managed community event and sponsorship activities planning and execution, including budget preparation and task timelines.

Jessup, Md

Directed strategic Asian CPG sales and marketing initiatives, strategically aimed at engaging both Hispanic and mainstream consumer segments on a nationwide scale.• Determined niche market requirements for products and target consumers by conducting market research through periodic visits to customers and competitors. • Projected business forecasts and engaged the Board of Directors in strategic planning, contract negotiations, project management, budget planning, and project development.• Routinely collaborated with product design and application departments, logistics, inventory forecasting, and sales support divisions throughout project development.• Managed contract administration, invoice approvals, and transaction records, and maintained detailed sales reports through completion of sales orders and confirmed satisfactory product delivery. • Developed multiple communication plans to increase brand awareness on product lines, resulting in product expansion toward nationwide distribution. • Managed logistics trade show planning and led a team focused on sales targets and branding• Promoted to this position due to success in the prior role as Hispanic Marketing Manager (10/2009 to 04/2014).

Venezuela

Spearheaded the marketing strategy for three drugstore chains, driving substantial improvements in branding, pricing, promotions, category management, and procurement, all within a multi-billion-dollar annual budget.• Negotiated strategic sponsorships with over 60 suppliers, aligning products with marketing plans and promotions, which increased store traffic and sales across 250 drugstores nationwide.• Executed consumer-centric brand and media planning, converging Operations, advertising, and suppliers, elevating brand recognition to the top tier in certain areas.• Increased front-end sales contribution from 40% to 60% and boosted gross profit by 5% through strategic sponsorships and pricing.• Directed visual merchandising, nationwide outreach programs, and a comprehensive SAP integration.• Formulated a competitive pricing strategy for over 10,000 items, securing targeted margins and profit goals.• Developed and delivered marketing training programs for employees and franchise owners.• Acted as the liaison between corporate and franchise outlets, effectively managing day-to-day marketing operations and maintaining brand integrity.• Served as the official spokesperson and advocate for the Farmacias SAAS brand.• Mentored and developed a high-performing team of 27, fostering growth and consistently enhancing their capabilities.• Promoted three times as the result of solid performance in roles with increasing accountability: Category Manager (08/1999 to 10/2000), Franchise Program Coordinator (01/1998 to 07/1999), and Market Research Coordinator (06/1997 to 01/1998).

Maracaibo, Zulia. Venezuela

Maracaibo, Zulia. Venezuela

Maracaibo, Zulia. Venezuela

Master Of Marketing Management, Marketing Management

Bachelor Of Arts In Business Administration, Business Administration