Veronica Bocian, M. Ed. Email & Phone Number

New York City Metropolitan Area

As a Customer Marketing Manager at Traliant, I have the privilege of being at the forefront of revolutionizing workplace dynamics through engaging and effective compliance training courses. Traliant is committed to equipping organizations with the tools they need to navigate ever-evolving workplace requirements and expectations.My role revolves around amplifying Traliant's mission by collaborating closely with our valued customers. I work to ensure that their voices are heard, their needs are met, and their experiences are maximized. By leveraging customer insights and feedback, I spearhead strategic marketing initiatives that not only showcase the unparalleled value of Traliant's solutions but also cultivate enduring relationships built on trust and mutual success.Every day, I am inspired by the impact our courses have in instilling respect, understanding, and inclusivity in employee interactions. Together with my team, I strive to empower organizations to create environments where every individual can thrive and be their best selves at work.

Allentown, Pennsylvania, United States

As an Adjunct Communications Professor, I contribute to the education and professional development of our students, preparing them for successful careers in various communication-related fields.Instruction: Design and deliver engaging and interactive lectures, workshops, and seminars that cover a range of communication topics, including but not limited to interpersonal communication, public speaking, media studies, digital communication, and communication ethics.Curriculum Development: Collaborate with the department to develop and update course materials, ensuring they align with industry trends, technological advancements, and theoretical developments in the field of communications.Student Engagement: Foster a positive and inclusive learning environment by promoting class discussions, group activities, and individual projects that encourage critical thinking, creativity, and application of communication concepts.Assessment and Feedback: Evaluate student performance through assignments, presentations, examinations, and projects. Provide constructive feedback to help students improve their communication skills and understanding of course material.

Allentown, Pennsylvania, United States

Allentown, Pennsylvania Area

In this position, I was responsible for content development and consistent messaging among all social media platforms, as well as print and digital advertisements. I also created content for our website and virtual parenting series: Let’s Talk, of which I founded, created and moderated. I was also responsible for school photography, videography, and creating copy to accommodate all of the above for all of our social media outlets. I also maintained internal communications throughout the organization in a way that followed company engagement and policy and yet remained consistent and user-friendly. I worked with designers and vendors to provide swag to our community members, as well as our admissions and advancement departments. I assisted in multiple projects and campaigns through content and video creation across departments and campuses.

Bethlehem, Pennsylvania

As Marketing Coordinator, I was involved in all aspects of company branding and campaign implementation. I was solely responsible for researching the market and understanding our impact on it in a way to engage in brand awareness. I maintained tenant to developer relationships by remaining informed and conversant. I initiated brand design, all publications, arranged media coverage, generated and maintained all social media platforms and assisted in general office circulation. I also shaped and executed external events, represented our company to the public eye, and endlessly sought expansion on all marketing porticos while assisting company stakeholders. I also worked with company principal's to forecast and plan strategic branding within the industry in a way that remained informed and intentional.

Bethlehem, Pa

In my role as a marketing intern, I assumed a multifaceted leadership position within the marketing department, spearheading various critical initiatives that significantly contributed to the organization's success. My responsibilities encompassed a spectrum of tasks, ranging from meticulous data entry and the orchestration of impactful social media campaigns to conducting in-depth email metric analyses, comprehensive survey evaluations, and polished presentations. Additionally, I played a pivotal role in curating venue materials, orchestrating seamless event set-ups and tear-downs, and ensuring the efficient distribution of promotional materials. Collaborating closely with ArtsQuest Executives, I played a key role in shaping and implementing a cutting-edge digital presence that not only resonated with the company's overarching persona but also established a lasting impact in the digital landscape.

Master Of Education - Med, Education, Summa Cum Laude

Activities and Societies: Commencement SpeakerThe completion of a thesis on "The Effects of Teacher Attitude on Children's Learning".

Bachelor'S Degree, Communication And Media Studies, Magna Cum Laude

Activities and Societies: Lambda Pi Eta, Commencement Speaker 2013Earning a Bachelor's degree in Communications at West Chester University.