Veronica Chen Email & Phone Number

Amsterdam

Shanghai

RESPONSIBILITY As the Business Owner and Brand Partner, I'm responsible for the productivity and profitability of my business portfolio, and act as a brand builder role especially for exclusive brands.1. [Category and brand strategic plan] Based on the insight and understanding of the market and Sephora, promote the whole category strategy. Develop strategies for the responsible market segments / brands to maximize the sales performance and profit margin mix, so as to achieve good performance through online and offline channels at the whole company level; 2. [Brand management and marketing] Through close cooperation with marketing department, CRM, training and logistics, effectively manage and cultivate brands; According to platform requirements and market trends，Initiate and promote brand and category promotion, including but not limited to Wow brand week, exclusive campaign，segment campaign and other marketing activities, Monitor and report the performance of marketing activities；3. [Online resource management and allocation] Overall management and distribution of online resources. According to the marketing plan of the brand, reasonably arrange the online resources, to maximize resources;4. [Merchandise Operations] Carry out Sephora sales plan and OTB plan in line with brand marketing strategy, Closely monitor inventory, coverage, replenishment rate and depreciation rate；5. [Brand development and maintenance] Identify (new) business opportunities for the category needs, with evaluation of new brands/ new products, and work with a strong omni marketing plan to make a successful launch.ACHIEVEMENT1. The sales growth of the team brand online was 100% +VS LY,higher than the average growth rate of the whole platform;2. Suncare campaign:Organize and plan suncare campaign, with YTD increase of 150% in segment;3. Wow brand week: During wow brand week, YTD sales increased by 500% +;4. Successful launch of four new brands in Sephora channel.

Shanghai City, China

RESPONSIBILITY 1. [Annual Planning & Budget Support] Manage women's Bu on Yoho platform, participate in and formulate women's Bu sales target and support plan, adjust and refine Bu sales plan and strategy;2. [Merchandise Operation] Make monthly / quarterly / annual sales target, OTB plan, online product structure and pricing strategy. And responsible for brand logistics planning / vision / CRM / e-marketing / data mining, etc. Establish an effective communication system with the brand, regularly review and analyze the brand sales and gross profit, timely adjust the brand matching schedule and sales plan, and ensure the perfect product structure of the website 3. [Marketing] Responsible for bu annual marketing planning, including but not limited to bu vision, home page planning, theme event, CO branding between brands, large brand day and other content creation, resource integration4. [Team building management] Formulate and improve the internal workflow, guide, train and evaluate the team. And ensure that the team achieves its work objectives reasonably and effectively.5. [Brand Development and Maintenance] Responsible for the business negotiation of brand categories, flexibly adjust the direction of brand development according to the needs of the platform, accurately attract investment, and improve the sales of the platform.ACHIEVEMENT1. In less than a year, the net gross profit of sales promotion increased by 50% year-on-year. In 618, 11.11 and 12.12 important sales nodes, improved the conversion rate, customer unit price way, brand sales reached an explosion.2. Develop international and domestic commercial brands, fashion brands and designer brands according to platform development needs, enrich platform brands and categories;3. Won the Excellent Employee Award in 2018.

Shanghai City, China

RESPONSIBILITY 1. [Brand Development] Business negotiation with brands, confirming cooperation mode, signing cooperation agreement. Introduce a number of foreign light luxury brand, domestic and foreign designer brand, fashion brand to the company2. [Marketing] Brand commodity selection, product mix, online mkt rhythm, picture and document performance model, price and home page planning, channel promotion and operation, etc.3. [Operate] Analyze sales data, keep abreast of market trends and consumer trends, issue commodity analysis reports and put forward optimization suggestions, coordinate with marketing activities to plan and implement commodity activities; timely analysis of sales and inventory of unsalable commodities, and adjust commodities/activities. Suggestions on sale and inventory of unsalable commodities are put forward.4. [Trend forecast] Quarterly analysis of fashion trends, keep up with the fashion market at all times, to ensure that products suitable for the platform can be selected accurately.ACHIEVEMENT4. Successful introduction of 50 + foreign light luxury brands, domestic and foreign designer brands, home brands, fashion brands, fast fashion brands, etc.5. Won the Excellent Employee Award in 2016.

Shanghai City, China

1. [Trend forecast] The analysis of fashion trends, the prediction and analysis of fashion patterns, fabrics and colors, always keep track of the popular market, to ensure that products suitable for platform consumers can be accurately selected.2. [Market Promotion] Consumer research, brand positioning, new product listing and operation, formulate specific plans and plans for marketing promotion, brand, public relations, activities, media publicity, etc. Combining industry hotspots and festivals, develop topic marketing for target users, and enhance brand image;3. [Merchandising] Historic data analysis, market inspection, product structure design, purchase plan, style collection, selection and pricing; Purchase amount of this season is allocated according to previous season sales data.