Veronica De Luca Email & Phone Number

Como, Lombardy, Italy

Responsible for managing the constant monitoring of the company’s performances. Managing company's budget whilst ensuring the final balancing of income and expenses forecasted. Responsible for introducing alternative managerial strategies when needed. Support the various functions of the company to achieve set goals.Detailed expertise in analysis of company’s accounting; creation of management’s reports; overseeing accounting documents; keep budget objectives under control; identifying room for improvements; verifying expenses to be in line with forecasts. Task reporting of reclassifying companies’ balance sheet with index and margins’ analysis. Business management expertise, excellent skills in business, organization and process management.

Como, Lombardy, Italy

Group Intellectual Property Strategic and Financial Manager, responsible for the management of ARTSANA Group’s trademarks and patents portfolio. Management of IP & Opposition disputes, Territorial Coverage of IP strategies, Coordination of all company functions, MKG, R&D, Export Distribution Area, Management of IP Group Consolidated financial statements. Group Insurance Accounts.

Como, Lombardy, Italy

Responsible for promotional and communication activities increasing and stimulating brand visibility and products’ purchases. In charge of advertising campaigns, co-marketing activities with commercial partners, limited-time promotions, and loyalty programs. Identifying receptive market segments for social activations, influencer participation and web marketing initiatives. Performance monitoring and analysis of marketing and promotional activities, evaluating their ROI. Analysis of sales data, evaluating customer feedback and verifying defined KPIs. Budget monitoring of costs and profits.Responsible for CHICCO Retail shops (160 stores). In charge of their annual budgets, supply policies and product selection from third party suppliers managed in the stores. Programmer both at an IT level using the Fujitsu system of Globalstore-Corema and at a commercial level of promotional campaigns, discounts and sales of CHICCO stores.Project leader for Artsana's first e-commerce "Chicco Birth List”. 2007 Winner of the ORACLE CUSTOMER SUCCESS AWARD. The Award was assigned for the leadership’s skills of the group in a project considered very challenging. The jury was made up of representatives from the academic world, the media, public administration and OUGIT (Oracle Italian Users Association).

Como, Lombardy, Italy

Responsible for briefing advertising promotions and initiatives; Creation of stores advertising material both locally and internationally. Catalogues, Leaflets point-of-purchase (P.O.P.) materials to attract the consumer's attention and educate them on the benefits and uses of the product at POP; Analysis promotional activities’ results; Responsible for strategy and implementation of Customer Loyalty project "Baby card Chicco" including promotions, mailings, management of customer records and analysis of redemptions.