Veronica Ferguson Email & Phone Number

Vancouver, British Columbia, Canada

Managing large groups and booking the corresponding room blocks for the SMERF Category (Social, Military, Educational, Religious and Fraternal) including Sports, Medical, Entertainment and Wedding groups that have catering functions.Planning, up-selling and detailing meetings and functions with the client, including space requirements, dates, times, equipment, menus, and billing instructions.Increasing the company database and generating new leads weekly by actively researching new companies through cold calling, networking, meeting clients face to face and screening referrals by providing options for rate agreements and sharing the current promotions of the hotel.Conducting market research to identify new business opportunities, analyzing competitor strategies, and implementing innovative sales techniques to stay ahead in the market while keeping in line with the brand’s image.Collaborating closely with the revenue management and sales team by discussing strategies on how to drive sales, optimize pricing, provide promotional campaigns, and work on revenue generation initiatives.Responding to Request for Proposals (RFPs) from lead referrals such as Hotel Planner, MeetingBroker, Cvent and direct inquiries from guests.Increasing brand awareness by curating relevant content across our social media platforms such as Facebook, Instagram and Linked In resulting in the increase of new organic viewers and followers.

Vancouver, British Columbia, Canada

Managing large-scale group bookings averaging from 500 - 1500 guests and the primary point-of-contact of clients for events and concerts held at Playland and Pacific Coliseum such as private park rentals, corporate catering & picnics, school groups, and birthday parties.Increasing the company database and generating new leads every month by actively researching new companies through cold calling, networking and screening of referrals to participate in the group sales programs and maintaining relationships with current clients to ensure repeat business.Ensuring flawless execution of catered corporate events and suite experiences in a timely and responsive manner from the initial inquiry of the client, booking events in the calendar, creating a contract, delegating and communicating information to the required departments, invoicing the client for the event and collection of payment.Coordinating with the Marketing department to develop advertisements in social media and email blasts for our database to promote the current and upcoming events and programs the company is offering

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Managing the day-to-day operation of the Vancouver Christmas Market through supervising about 15 staff members in providing excellent guest service, increasing ticket and merchandise sales, controlling crowds through ambassador roles, managing inventory and handling monetary transactions.Creating new ways to up sell the market’s products such as ticket upgrades and combos, advertising the Wunderbar experience, and encouraging donations through our partnership with the Children’s wish foundation.Ensuring that staff’s cash or card transactions and records done accurately from the beginning to the end of their shifts by having them count their cash floats precisely and to match their cash reports in the end.Providing excellent customer service through guest satisfaction and instantly resolving any customer or vendor concerns to maintain guest retention and increase the number of repeat customers.Responsible for supervising, restocking and inventory count of the merchandise sold in the information hut which led to the top gross sales in the last 10 years while helping customers place their orders.

Mandaue City, Cebu, Philippines

Managed the leasing operation of the company’s event space, ‘The Tent at Mandani Bay’, for social and corporate events including the inquiries, bookings, coordination, and verification of payments.Increased the monthly event sales by an average of 3 new bookings per month by actively seeking new clients, creating new relationships with local & national companies, and encouraged brokers & event organizers to participate in the company’s referral program.Ensured flawless execution of company sponsored events by delivering all specifications and requirements by coordinating proper communication with the departments through exhibit booth set-ups and company exposure.Worked closely with the property management group in the ongoing renovation works by ensuring proper delegation and documentation between the departments involved is done to finish projects on the target deadlines.Researched for local and international companies to lease with the company’s retail spaces through monthly site visits, screening of existing inquiries and referrals.

Cebu City

Managed the leasing aspect of the SIHAG Cebu Art Exhibit held September 12, 2018 through processing work permits, handling payments and arranging coordination meetings with the artists, clients, sponsors and suppliers for events booked with the company.Created new partnerships by actively searching for new exhibitors to lease and participate in the 27th Annual Cebu Construction Show Event through cold calling, direct marketing and site visits.Researched and provided innovative ideas to reach an untapped market to increase the visitor count for the show such as the intensive use of social media platforms and collaboration with universities around the city.

Sm Seaside City Cebu

Facilitated the preparation and event organization for the grand opening of SM Seaside City Cebu by ensuring the proper designation and standard of exhibit displays are met before and during ingress.Worked on the leasing of pop-up stores and exhibit spaces through actively seeking for clients and by handling the booking, coordination and payment to assist on the mall’s income recovery process.Increased the generated sales of exhibit spaces, doubling from Php 1million per month to Php 2million per month in the span of 3 years by encouraging existing tenants to take advantage of the discount packages and scouted for new locations in the mall to lease as exhibit areas and by having an approved rental rate increase.Spearheaded the execution of the semi-annual 3 Day mall-wide sale in the leasing department by coordinating with existing and new exhibitors to lease during the event and gathered and average of 50 pop-up slots per sale.Increased the foot-traffic, guest retention and added sales to tenants by working with the Marketing Department for all seasonal mall-based activities by providing selected pop-up stores during specific events and bazaars.

Radisson Blu Hotel Cebu

Events and Sales Department InternAssisted the Event Coordinators during any M.I.C.E event through documentation, answering cold calls, and providing tours for the event spaces.Coordinated with other related departments with BEO (Banquet Event Orders), Menu changes, and memos from the Events Department.Assisted the Sales Department with the data-encoding of their web page for the In-room dining rates, the organization of Kids at the Blu event, and sold membership fees for the Kids at the Blu event during school fair.Food & Beverage InternReceptionist for the main buffet restaurant, Feria.Handled breakfast and lunch shifts by greeting warmly, checking guest's breakfast stubs and seating them to their seats.Assisted waiters to provide prepared drinks to the guetss and bus tables during peak hours.Coordinated with all kitchens to get the menu and specials and change the name tags of the buffet stations.Handled restaurant bookings through calls and in-person reservations.

Shangri-La'S Mactan Resort And Spa

Human Resources Intern - Employee RelationsAssisted the employee work-life-balance activities through scheduling venues and handling payment of teachers or coaches for the yoga, zumba, soccer and martial arts.Coordinated with the hotel's department for the intercity sports fest for Hotels, Resorts and Restaurants through scheduling venues for practice and assisted in gathering employees to join.Assisted the Corporate Social Responsibility Team by gathering employee volunteers to join the back-to-school event. Employees got to repaint classrooms and distribute new school bags and supplies to the children of Olanggo Island Elementary School.Assisted with the Iron Man 70.3 Event by guiding the athletes and guests and to the proper designated areas.Assisted the human resource supervisor through data-encoding of employee loans, employee sick and vacation leaves and incident reports.Assisted the manager in making training materials and facilitated the product-knowledge exams for interns by scheduling venues, preparing and providing the exam kits, and checking them.

Bachelor'S Degree

Associate'S Degree