Director Of Marketing
Current
Jan 2021 - Present
AeroLeads people directory · profile
Veronica Leger Email & Phone Number
Marketing, Fidelity Labs at Fidelity Investments
at
Saifr
1 work email found
@fmr.com
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Marketing, Fidelity Labs at Fidelity Investments
Location
Cambridge, Massachusetts, United States
Who is Veronica Leger? Overview
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Quick answer
Veronica Leger is listed as Marketing, Fidelity Labs at Fidelity Investments at Saifr, based in Cambridge, Massachusetts, United States. AeroLeads shows a work email signal at fmr.com and a matched LinkedIn profile for Veronica Leger.
Veronica Leger previously worked as Director of Marketing at Saifr and Director of Marketing, Fidelity Labs at Fidelity Investments at Fidelity Investments. Veronica Leger holds Sm, Corporate Strategy, Operations from Mit Sloan School Of Management.
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Email format at Saifr
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{first}.{last}@fmr.com
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Profile bio
About Veronica Leger
Senior business leader skilled at bridging customer needs and technology to build complex digital products and drive client adoption. Consensus builder recognized for resolving challenging issues to deliver superior customer solutions. Successful marketing track record of building innovative products and services that grow revenue and secure lifetime clients. Proven ability leading strategic, cross-functional, and cross-company initiatives. Expert in digital planning and investing tools. Keen interest in AI/Machine Learning.Product Development/Implementation/Management:- Achieved 100% adoption for the Planning & Guidance Center (PGC) which was created with cross-company business partners using Agile development and led to sun-setting five legacy tools. - Created, maintained, and drove workplace tools development roadmap, with $4-6 M annual development budget, to meet client/participant needs and win/retain clients.Client Engagement:- Delivered both on-site and virtual demonstrations of planning tool to many large and jumbo clients.- Presented planning and retirement trends to Advisor clients and prospects at events and sales meetings.Project Management:- Conducted market analysis, developed strategy, led development, and rolled out integrated programs and communications designed to grow the business through participant engagement.- Designed, tested, and introduced new products and services, including: personalized performance reporting, consolidated statements, legacy service, asset allocation service, and seven new funds.VeronicaL@alum.mit.edu
Listed skills include Product Marketing, Retirement Services, Presentation Skills, Collaborative Problem Solving, and 45 others.
Current workplace
Veronica Leger's current company
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8 roles
Veronica Leger work experience
A career timeline built from the work history available for this profile.
Director Of Marketing, Fidelity Labs At Fidelity Investments
Current
Jun 2020 - Present
Vice President, Guidance Products With Fidelity Workplace Investing
- Developed and rolled-out industry-leading digital planning and investment tool for 21K clients, representing 22M participants. The tool (the Planning tab on NetBenefits.com) achieved record-high levels of usage and adoption leading to higher contribution rates and better asset allocations.- Integrated Social Security Optimization, Income Strategy.
Jan 2013 - Sep 2019
Vice President, Retirement Product Management
- Led successful rollout of Fidelity’s Retirement Income Evaluator (FRIE) to over 500 Fidelity’s top advisors in first year.- Built the FRIE service model, marketing materials, and measurement strategy for three Fidelity organizations.- Partnered with Fidelity’s top tier Advisors to grow their businesses through retirement products and services.- Educated.
May 2007 - Jan 2013
Vice President, Participant Strategy With Fidelity Investments Tax-Exempt Services Company
- Managed strategic projects with senior management team and across different business units.- Led Fidelity Retirement Income Advantage efforts that reached 80% of the 55+ participants and drove over 6,000 leads to the retail organization.- Piloted ‘One Fidelity’ program in Houston working with six large clients and three retail branches to expand both.
Sep 2001 - May 2007
Vice President
Hookmedia, Inc
- Key member of the senior management team that grew the company from eight employees to over 100, increasing revenues from $2M to $25M, opening offices in Atlanta and NYC, and attracting major clients such as Blue Cross/Blue Shield of MA, Cisco, EMC, Hasbro, HotJobs.com, and Marshalls, among others- Hired and developed successful relationships with.
Apr 1999 - Mar 2001
Vice President
Scudder Kemper Investments
- Established overall business strategy for all communications to existing shareholders representing over $17.7 billion in assets and over 940,000 accounts. The targeted communications retained and built customer relationships and included: prospectus mailings, new household stream, statements, add-on, cross-sell, and retention direct mail.- Oversaw all.
Jan 1996 - Sep 1999
Marketing Manager
- Determined overall business strategy and managed retention and development efforts for one segment of retail customers, representing 16% of customers and 11% of assets.- Created and managed all communications during the first year of the segment’s relationship.- Editor of The Investment Brief, a quarterly newsletter circulated to 1.2M Fidelity retail.
Dec 1994 - Dec 1995
4 education records
Veronica Leger education
Sm, Corporate Strategy, Operations
Education record
Ba, Economics
Certificate, Machine Learning In Business, Online Short Program.
FAQ
Frequently asked questions about Veronica Leger
Quick answers generated from the profile data available on this page.
What company does Veronica Leger work for?
Veronica Leger works for Saifr.
What is Veronica Leger's role at Saifr?
Veronica Leger is listed as Marketing, Fidelity Labs at Fidelity Investments at Saifr.
What is Veronica Leger's email address?
AeroLeads has found 1 work email signal at @fmr.com for Veronica Leger at Saifr.
Where is Veronica Leger based?
Veronica Leger is based in Cambridge, Massachusetts, United States while working with Saifr.
What companies has Veronica Leger worked for?
Veronica Leger has worked for Saifr, Fidelity Investments, Hookmedia, Inc, and Scudder Kemper Investments.
How can I contact Veronica Leger?
You can use AeroLeads to view verified contact signals for Veronica Leger at Saifr, including work email, phone, and LinkedIn data when available.
What schools did Veronica Leger attend?
Veronica Leger holds Sm, Corporate Strategy, Operations from Mit Sloan School Of Management.
What skills is Veronica Leger known for?
Veronica Leger is listed with skills including Product Marketing, Retirement Services, Presentation Skills, Collaborative Problem Solving, Customer Experience, Customer Contact, Cross Functional Coordination, and Retirement Savings.
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