I run the Liahona and YA Weekly social media accounts.

Plan and execute monthly content strategies for web, social media, and print channels, ensuring alignment with brand guidelines and target audience.Craft well-researched and optimized blog articles, utilizing keywords, meta descriptions, and SEO best practices to enhance organic visibility and drive traffic.Manage and schedule social media posts on platforms including Facebook, Twitter, LinkedIn, and Reddit, maintaining a consistent and engaging online presence.Utilize analytics tools to track and analyze content performance, providing actionable insights for future campaigns.Collaborate with cross-functional teams to ensure content consistency and alignment with marketing initiatives.Monitor industry trends and competitor strategies to identify opportunities for content innovation and differentiation.Develop and maintain relationships with industry influencers and partners to amplify content reach and engagement.Utilize email marketing strategies to nurture leads, drive conversions, and enhance customer retention.

Conducted keyword research and implemented SEO strategies to optimize over 2000 Google Business locations, resulting in improved organic search rankings and increased website traffic.Created, updated, and maintained internal reports on lead generation and SEO performance, leveraging tools such as Google Ads, Google Search Console, and Google Analytics.Collaborated with cross-functional teams to implement SEO best practices, providing recommendations for on-page optimization, site structure, and keyword targeting.Analyzed data and performance metrics to identify trends, insights, and areas for improvement.Developed and executed digital marketing campaigns to drive customer acquisition and engagement.Helped monitor and manage paid advertising campaigns, ensuring optimal performance and ROI.

Conceptualized and created written content in multiple languages for the web, supporting a successful program launch and its' ongoing success.Monitored website analytics and generated reports to evaluate performance and optimize content strategies.Implemented email marketing campaigns to gather testimonials and gather feedback from the target audience.Conducted SEO optimizations to enhance organic search visibility and increase website traffic.Collaborated with cross-functional teams to develop and track campaign links and optimize user experience.

Developed content strategies and created engaging content for The Book of Mormon's social profiles across multiple platforms, driving increased user engagement and reach.Wrote and edited articles for the Member News section of the Church's website, ensuring accurate information and a consistent brand voice.Contributed content to Church magazines, reaching a diverse global audience.Utilized Adobe Creative Suite to design visuals, infographics, and multimedia content to enhance storytelling and user experience.

Wrote articles, profiles, and feature stories for the Marriott School of Business website/social media and the School's Departmental annual reports.Conducted research and interviews to gather information and insights for content creation.Collaborated with team members and peer-edited their articles to ensure quality and consistency.Assisted in content planning and strategy development to align with the School's communication goals.

Wrote and edited 24 articles in digital and print formats on various topics, with a focus on science-related issues.Conducted research, interviews, and fact-checking to produce accurate and engaging content.Captured photographs and designed infographics to accompany articles, enhancing visual storytelling.Collaborated with editors and fellow reporters to ensure high-quality content and meet deadlines.

Conducted training sessions for groups of 5-12 missionaries, focusing on gospel topics, teaching skills, Spanish grammar, and vocabulary.Planned and taught lessons in coordination with companion teachers and other tutors.Provided individualized support and guidance to help missionaries improve their language proficiency.

Organized schedules for the 16 student circulation clerks and recorded shelving and security data using Excel and other similar programs.Resolved Circulation Desk problems, such as library customer concerns with lost or overdue items, fines, or registrations, and worked closely with the Circulation Desk Supervisor in the hiring process of Circulation clerks.