Veronica Mccarthy Email & Phone Number

Sydney, Nsw, Au

Singapore

Following Discovery's acquisition of Top TV and MediaWorks Television, this role was to migrate those channels from their legacy scheduling systems to Discovery's broadcast scheduling system, used throughout AsiaPac, Europe and Latam.The position was then extended a several times to: - migrate of these channels from their legacy playout (Louth) to Discovery's cloud based-playout, Evertz- onboard the affliate-based VOD and catch-up scheduling to IBMS- migrate the legacy Warner Media channels to the legacy Discovery scheduling system following the merger to become Warner Brother's Discovery. This was an analysis role with my focus areas being Contract & Rights, Presentation Scheduling and Non-linear Scheduling for APAC.

Sydney, New South Wales, Australia

This role was working on a project to bring Nine's radio stations across from WideOrbit Traffic to their in-house airtime sales system, Saturn. My focus for this was the integration with the Finance system, Dynamics 365, and the playout system RCS Zetta.

Sydney, New South Wales, Australia

This role involved a combination of pre-sales and post-sales analysis. For the pre-sales component I was included in the pre-sales discussions with the clients to scope and shape the up-coming projects, including completing that component of RFPs. For the post-sales component, this was a combination of doing and overseeing these design side of these projects, with other resources, usually overseas.My main projects were:• IBMS OpenAPIs (Product development) – There was a programme of work to develop REST APIs across the full suite of IBMS modules. For this I was primarily involved in setting standards and guidelines for these and for specifically designing the APIs for the Planning and Airtime Sales modules. • SkyNZ (New Zealand pay TV broadcaster) – IBMS Usage Review – This was to review Sky NZ current usage of IBMS in 6.04 and to propose a full end to end workflow so they could take full benefit of the IBMS 6.05 functionality with their upgrade.• Seven West Media (Australian Network) – Programmatic Buying - This project extended the usage of the OnBoard system to support integration with Programmatic Buyers. OnBoard enable SWM to manage the inventory rates based upon the uptake profile of the inventory. This has been initially focused on sales to Tube Mogul/ Adobe.

Sydney, Australia

SintecMedia is a software company providing solutions in linear and digital advertising, and in broadcast management, including IBMS, OnBoard, Operative.One, OnAir.Apart from the recruitment and line management responsibilities of the team leader role, I am also responsible for planning and managing the business analysis work for the region, balancing the constantly changing priorities from different clients with their own project timescales.Main projects:• Seven West Media (Australian Network) Programmatic Buying - This project extended the usage of the OnBoard system for integration with Programmatic Buyers. OnBoard enables SWM to manage the inventory rates based upon the uptake profile of the inventory. This has been initially for sales to Tube Mogul/ Adobe. Automation Project – This project is to launch the OnBoard system for Sales Agencies to be able to create and book sales proposals directly through the web portal as self-serve. It will also enable SWM to sell based on guaranteed ratings delivery, where the spot for the campaign are automatically adjusted to ensure that the campaign delivers within tolerance.This includes tight integration with IBMS and with the Landsberry & James JET optimisation engine and Campaign Tracker.• Sky Racing (Australian pay TV broadcaster)This project is to replace Sky’s existing in-house BMS with a third party one. My role was to define the system architecture, end to end processes and requirements definition for their vendor selection process;• Star India (Sports & General Entertainment broadcaster)This project was to migrate Star’s Sports channel from IBMS to OnAir®. I focused on the system enhancements related to sports programming data and integration with Harris ADC-1000 and VizRT graphics systems;

Sydney, Australia

Pilat Media is a software vendor whose flagship product is a Broadcast Management Systems, called IBMS. IBMS supports processes from programme content acquisitions and scheduling, promotion and media management, commercial airtime sales and trafficking to transmission playlist download and post transmission reconciliation. My main client projects include:• IBMS Promo Optimisation engine – This was an internal project to enhance IBMS and integrate it with an optimisation engine for the scheduling of promos and other interstitials based upon various targets including rating point targets.• Foxtel (Australian pay TV broadcaster) - Paradigm Shift – This project was to migrate Foxtel’s linear broadcast channel’s from Harris Paradigm onto their IBMS v6 environment. This included the rationalisation of some smaller systems around the previous Paradigm architecture and migrating other external broadcasters who use Foxtel’s infrastructure. Although I was the lead across the whole project, my main focuses were on the programme acquisitions and finance, MAM integration (with VizRT Ardome) and programme planning. • Prime Television (Australian regional broadcaster) – The main pieces of work I did for Prime were a post go-live review of areas for process improvement opportunities and the gap analysis of system enhancements required to support them and the automated handling airtime sales spots for programming changes;

London Area, United Kingdom

This role includes requirements gathering (through workshops and interviews), gap analysis, designing system workflows (captured as activity diagrams using BPMN) and designing system enhancements. • My main clients include Foxtel (Australian pay TV company), Screenvision (the leading cinema advertising company in the US), Fox Station Group (TV network in the US) and ESPN Star Sports (in Singapore & Hong Kong);• Some projects focused on customising the existing IBMS product, though several involved designing complete applications, including (both these integrated with IBMS): Distribution – for broadcast channel distribution networks, including satellite and shortwave radio distribution (done for BBC World Service in the UK) Proposer – for building airtime sales proposals efficiently and remote from IBMS (done for Southern Cross Broadcasting in Australia).

London Area, United Kingdom

This role included doing feasibility and impact analyses, requirements gathering and gap analyses for various projects. Main pieces of work include: Local Loop Unbundling (LLU) Provisioning Processes – This was a piece of analysis and business process re-engineering work to review how VNL provisioned customers that were non-standard provides as this was an area known to be problematic. This covered the process from signing up a new customer to installation of their ADSL modem and setup box. The work included building a relationship with BT Wholesale to see how we could work together more efficiently. Telephony Product Strategy – This project involved analysing the BT Wholesale products (LLU and Wholesale Access) and devising a strategy to meet the Telephony product objectives. For this I lead feasibility studies with cost-benefit analysis, analysing competitor products and industry behaviour.

I managed the development of the in-house content management system. This included managing both permanent and contract developers. As well as this, I was heavily involved in the business analysis and technical design work for the application. I was also heavily involved with any 3rd party tendering and design negotiation. During this time we made some major product enhancements: Functionality to enable automated updates of VOD content on the service so that the BBC could remotely manage the BBCi channels; Support for pass-thru broadcast channels and getting automated rich data updates from the service providers. Supporting the VOD service enhancements including the conversion from the menu based navigation system to a guide based one and the BAFTA winning interactive promo functionality. Re-architecting the system to having a layer of modular COM servers on a data access tier.

Diploma For Graduates, Management

Be, Electrical & Electronic

Scholarship - Siemens Bursary in Electrical Engineering Final Year Project - Neural Network Micro-mouse (a maze solving robotic mouse)

Diploma For Graduate, Computer Science

Senior Prize in Computer Science