ROLE: Lead and mobilize the Brand Team (which includes Social Media, Content, Design, and Video Team) to execute strategic campaigns that support brand and business goals for Malaysia, Philippines and Thailand Brand Strategy & Communications - Developed a Brand Guide which included Ideal Customer Profiles (ICP), Tone/Voice etc. - Hosted a brand workshop with the Leadership Team and key stakeholders - Corporate Identity (CI) development with the Design Team - Led rebranding for key channels PR - Led key press announcements (e.g. pre-Series B Funding, StoreHub Engage Launch) - Managed press interviews/engagements (including briefing spokesperson) - Issues and crisis communication Social Media & Content Strategy - Led #BehindTheCounter video series for Malaysia- Led overall social media and content strategy including setting key messages, campaign plans, and content series- Led Community Management, including setting guidelines and preemptive crisis response plans Growth Marketing- Worked closely with Growth Team to build lead generation flows - Proposed templates for merchant communications newsletter Partnerships - QC partnership communication assets - Identifying partnership opportunities Digital Marketing - Worked closely with the Acquisition Team to develop Ads Content Plan and assets - Led Content Team to develop Ads Asset to support lead targets - Proposed and implemented Ads copy and asset templates

- Brand Communications for Malaysia and Philippines - PR and thought leadership engagements (e.g. press interviews, panel discussion, webinars)- 360° marketing campaign (e.g. #TaxTalk Facebook Live, email marketing and editorial series)- Social Media strategy and content creation (improved organic engagement by 150% in 2021, introduced High-Impact-Low-Effort content series)- Integrated communications campaigns (e.g. JomSkor 2019, #AntiScampaign, #iBersamaU 2020 Raya campaign)- Communications plan development for Financial Service Provider clients - Group copywriting and art direction (e.g. digital ad campaigns, SMS and EDM marketing)

1) Brand Communications- Manage brand alignment initiatives across markets and channels - Lead brand campaigns (e.g. #iBersamaU Raya 2020, #AntiScampaign) - Drive partnership campaigns to achieve business and brand objectives- Lead copywriting and creative direction for digital ads campaign 2) Lead social media marketing for Malaysia, Indonesia and Philippines, including:- Social media campaigns (e.g. #AntiScampaign)- Content direction and development - Influencer engagement - Partnership campaigns (e.g. HelloGold #CountYourBlessings CNY campaign)3) PR:- Drive thought leadership through media interviews- Pitch for interviews with Tier 1 and regional media - Manage press engagements (e.g. iMoney CreditScore BM Launch)- Manage PR agency 4) Marketing strategy for financial services providers (FSM):- Ideate and develop marketing/communications proposal for clients - Execute social media campaigns, ads, and engagements

1) PR management for the 2018 Unity Ribbon Launch2) Social media management - Content direction and development, including copywriting and photoshoots- Interviewed thought leaders and KOLs for the Unity Ribbon campaign, Adakah Kau Bersamaku? - Daily management of Facebook and Instagram accounts 3) Collaborations with corporate, education/community partners- Identified/managed speaking engagements and business challenges for stakeholders (e.g. UCSI Scholars' Enrichment Program, Accenture Elevate Experience) - Built sponsorship proposals and hosted Unity Ribbon workshops with partners 4) Retail marketing: - Curation of new products/designs- Marketing communications development for e-commerce channels

Managed PR for client accounts including BMW Group Malaysia, Facebook Malaysia, and INTI International University & Colleges. Job scope includes:- Pitched for and publish over 30 interviews and panel discussions with Tier 1 media (e.g. INTI's digital literacy campaign, Facebook NUR Alert launch) - Press kit and content development for product and partnership launches - Executed thought leadership initiatives via panel discussions, editorial placements, interviews etc.- Media relations and stakeholder engagement - Issues & crises communication (e.g. drafting/pitching commentaries) - Influencer engagement - Coordinating CSR programmes (e.g. BMW Shorties)

Managed PR for the following clients, with a key focus on issues and crisis communication: McDonald's Malaysia- Daily issues monitoring during the McDonald's Boycott crisis - Weekly communications report to inform Marketing Plan - Support press launches of CSR campaignsPR1MA- Conducted a crisis communication workshop and simulation for C-Suite Executives - Co-developed a crisis communication handbook with PR crises simulations Sime Darby Property - Stakeholder communication for a potential development project - Prepare spokespeople for engagements

- Coordinating fundraising campaigns- Preparing media releases- Database management and administrative tasks

Managed the rebranding of the Red Cross Shops Donations Drive. Scope of work include: - Writing copy for marketing collateral- Developing sponsorship proposals- Overseeing graphic design for marketing collateral- Coordinating logistics

- Assisting in promotional campaigns- Coordinating phone surveys- Administrative tasks