Verónica is an architect and a service designer.Currently, she works as Strategic Design Director at the Designit office in Madrid, a Danish strategic design firm.Verónica has worked conceptualising and developing projects for clients as diverse as SEAT, BBVA, Bancolombia, L'Oréal Paris, Leroy Merlin, LVMH, Roche, Sephora or Telefónica. Her work combines specific methodologies to human-centred design with new technologies and the craft of architecture.In addition to her professional activity, she emphasises her commitment to the dissemination of the discipline as communicator and teacher. She is the founder and editor of the online publication on architecture for retail: "Architecture and Fashion." She has given numerous lectures and classes in places such as IED, Miami AD School and so on.Verónica after graduating as Architect by the ETSAM began her professional career carrying out traditional tasks of the architect's office, developing real estate rehabilitation projects or designing interior design projects. After her postgraduate degree in the CSDMM started to combine with her previous works of architecture skills like communication for fashion brands and photography.