Helping brands to define their essence and voice is my main motivation.My professional path began in ATL, BTL, 360°, digital and media agencies, to later developleading branding, product and institutional campaigns in multicultural environments withinconsumer goods, government and the financial industryI was a speaker at AMBA 360° Congress of the Argentine Banking Marketing Association, presenting The Human Banking Case, in September 2023.Together with my team, we have achieved the historical record of advertising recall of our brand.My analytical skills coupled with my creative ability, as well as my high level of strategic planning and execution, make me a leader with a clear focus on client needs and results-oriented.