Led all Marketing, Communications, Government Relations, and Grievance/Crisis Management with direct report to CEO for one of the largest Federally Qualified Health Centers in Texas; serving nearly 100,000 unique patients, in 26 locations, across 6 counties, 14 cities, through 14 disciplines. {Family Medicine, Pediatrics, Convenient Care, Pharmacy, OBGYN, Dentistry, Optometry, Senior Care, Adolescents, Mental and Behavioral Health, Mobile Mammography, PrEP, School-Based, Virtual Visits} Branding & IdentityPublic AffairsMedia Relations and PurchasingIntegrated Marketing CommunicationsCommunity Outreach and EngagementGovernment Relations and Policy AdvocacyGrievance/Crisis CommunicationsFocus Group Planning, Research, and FacilitationHigh Profile Event PlanningSocial MediaEmployee CommunicationsCommunication Strategies for Transitions, Mergers and AcquisitionsContent MarketingFilm/Video/Web ContentAgency ManagementPatient ExperienceProgram Management and DevelopmentBudgeting & Data AnalysisSystem Structure, Design & ImplementationMarketing, Branding and Reputation Management through Organizational RebuildProject Development Lifecycle

Project Management & Data Analysis: Oversaw the full project development lifecycle from ideation to implementation. Led budgeting, data analysis, and systems design to improve operational workflows and ensure programs and initiatives delivered measurable impact.Focus Group Planning & Research: Conducted focus group planning, research, and facilitation to assess community needs and inform program development. Used insights to shape impactful ministry initiatives and ensure the church was effectively meeting the needs of its congregation.Ministry & Program Management: Directed the development, implementation, and evaluation of key church ministries, state-licensed and accredited daycare, worship services, children's ministries, and outreach programs.Branding, Marketing & Public Affairs: Led comprehensive branding and identity development, managing integrated marketing communications, public relations, and community outreach. Successfully executed high-profile events, leveraging social media, content marketing, and strategic communications to elevate the church’s visibility and reputation within the community.Operational & Administrative Oversight: Oversaw the day-to-day operations of the church, including resource management, budgeting, facilities, and personnel. Designed and implemented systems and processes to optimize the execution of church services, events, and programs. Managed physical assets and coordinated facilities for optimal use and maintenance.

Executive Liaison & Client Strategy: Served as the primary liaison between clients and C-suite leadership, ensuring strategic alignment of service delivery with client expectations to drive long-term satisfaction and business growth.Quality & Performance Optimization: Spearheaded the creation and implementation of robust quality assurance frameworks, utilizing data-driven insights to optimize training outcomes, enhance operational efficiency, and uphold industry-leading service standards.High-Impact Curriculum Development: Designed and deployed innovative training programs, including a flagship Leadership University, empowering over 89 Supervisors, 21 Quality Specialists, 11 Trainers, and 20 Managers with the tools and knowledge to exceed performance goals.Operational Efficiency & Data-Driven Strategy: Led cross-functional teams in leveraging KPIs and performance metrics to drive continuous improvements in productivity, quality, and accuracy, delivering actionable insights that informed operational strategy and decision-making.Crisis Management & Problem Resolution: Provided strategic guidance in navigating operational crises, solving complex issues, and implementing corrective actions that ensured minimal disruption and maintained client satisfaction.End-to-End Training & Development Leadership: Led the design and execution of comprehensive training strategies, including onboarding, leadership development, and advanced coaching programs. Managed a team of 16 Quality Specialists, 3 Trainers, and 1 Recurrent Trainer to deliver continuous improvement in employee performance.