Responsible for all Hotel Chain and Linkhotel provider relationship development, engagement, business planning and contracting.

As Head of Business Development, I strengthen the strategic direction and development of the Amadeus Hospitality Distribution solutions portfolio by driving new business development projects.

The Spanish Association of Executives and Board Members (EJE&CON) is a non-profit organization where women and men are betting together on talent without gender and without generation, promoting the female presence in Senior Management and Board of Directors positions.Founded in 2015, EJE&CON consists of over 1.600 professionals from large corporations, and a big portion of them are active board members.Want to know more about EJE&CON? visit https://ejecon.org/#soyEJECON

GBTA's commitment: As the business travel industry’s largest member-focused organization, we seek to provide the learning, community building, and advocacy the industry needs to continue to evolve and thrive.GBTA Committee member mission and objectivesMission: GBTA’s Meetings and Events Committee is the strategic partner for the bustiness travel community and provides guidance on business events best practices, education, resources and innovation.Objectives:• Serve as the preeminent source of knowledge, resources and strategy on the state of meetings management for the global business travel industry.• Develop and maintain educational materials around the fundamentals and best practices of meetings management.• Produce, share and disseminate high-quality content on emerging trends in meetings management with GBTA members.

Supporting the Women in Travel Thrive non profit association to grow in EMEA, together with the EMEA Hive Board Members. ⚡️ Why did I join? I saw it as an opportunity for #lifting other women in travel up, supporting those that need it the most, while learning and connecting with other extraordinary women in travel.💡How do we empower women from Women in Travel Thrive?1.-Facilitating Empowerment & Educational Resources: educational webinars, networking, mentorship2.-Participating in key events like HSMAI/ ROC to raise awareness and fight for #Diversity, #Inclusion and #Equality3.-Being part of key alliances like @Women in Hospitality Leadership Alliance https://whlalliance.org/

I joined Pace Revenue, now Flyr for Hospitality to develop the sales and partnerships strategy in Spain & Portugal. Flyr, the pioneer of the Commercial Operating System for travel and transportation, in June 2023 was recognized by AI Breakthrough as the “Best AI-Based Solution for Transportation.” At Pace Revenue we unlock the Revenue Potential of Hospitality Innovators through Artificial Intelligence and Machine Learning solutions, delivered through an intuitive cloud platform.⚡️ Why Pace Revenue? At Pace Revenue we are on a mission to become the leading turnkey solution for #digitaltransformation, accelerating #datadriven execution and #decisionintelligence. Our technology outperforms other revenue solutions by 3-5%. Sacher, Accor, TSH, Wyndham are some of our customers.💡How do we enable automation? Pace Revenue is a Machine Learning platform that enables #hospitality players to automate their commercial decision making with #machinelearning. Pace enables micro-targeted #pricing, re-pricing and re-forecasting every hour of the day

I advised The Creative Dots management team and its customers on how to elevate company and business value through digital transformation, organizational and business strategies that allows them to reposition its products and services in a highly competitive ecosystem.My recommendations are methodically extracted & structured so they are relevant, meaningful and pragmatic, with clear impact in the profitability, reputation and competitiveness of the business.

As VP of Digital Sales, I was focused on leading the digital transformation of the B2B Segments (Corporates, Travel Agencies and Event Planners) with the vision & ambition to convert the direct digital B2B channels into strategic growth and margin drivers. Reporting to the CCO, CMO and CTO, part of the Management Committee.Key stakeholders: Cross-regional Managing Directors, Commercial Directors and Ecommerce Directors.Key Achievements:+60% Recurring YoY annual revenue growth over the first 2 years.Developed and implemented a cross-functional operating model, value proposition and processes.Built and developed the team from scratch.

During these 3 years, I have led the revamp of the B2B Direct Digital channels, to reposition them as a key profitable business growth driver. Generating the higher conversion from gross ADR to Fair ADR across distribution channels in the company.

Outline: in 2013 I joined NH Hotel Group together with the new CEO and a renovated management committee and leadership team, with the mission to take over the company, avoid bankruptcy and revamp it, taking it to a whole new level. Today NH Hotel group is among the first tanked hotel companies it its key markets and the 3rd strongest brand in Spain.As Global Director of Business Development (2013-2017) my role was focused on elevating the value and performance of the NHHG global commercial area, by leading cross-segment transformational initiatives within the 5 Year Strategic Plan, reporting to the CCO and the Management Committee. Key Achievements:+10% - 12% sustained annual top accounts revenue growth. +2pp annual growth of M&E revenue weight. Digitalized the booking of small meetings.Defined, developed and implemented an award wining 360º Global Customer Solutions: a collaborative global account management methodology.Built and embedded in the company culture, the identity, values, authority and visibility of the new 360º Global Customer Solutions team.

Empowering executives through wellness, which results in increased productivity while reducing stress levels.Beyond my 25 years of corporate life and suffering stress strokes that put me down in a hospital bed, I wouldn´t let anything stop me from owning my wellness and happiness, because both together are the foundation of my success in the business arena.Now I have achieved more than I ever imagined, while balancing being a senior executive and a part time step-mom, I am most known for my empowering and liberating life crafting workshops and coaching programs. (wellness & productivity habit crafting)Integrating my passion and my profession, into a powerful corporate life while helping other women executives achieve success, is the best professional move I have ever done.

Defined, developed and implemented a new Online Sales Channel strategy, incorporating TOP OLTAsResponsible for the Sales & Distribution Strategy for Disney Destionations ww. In Spain. Developed new business and revenue streams for the Company at a Global Level.

Defined and implemented the sales and distribution strategy for New Revenue streams generating 4+M€/yearLaunched and Developed Disney Cruise LIne and Walt Disney World destinations, in cooperation with Key Tour Operators and Airlines in the Spanish market.Launched Global Online and Park Ticket Sales projects with worldwide partners.

Responsible for the full innovation and business development process, from the initial market research to the marketing strategy definition and implementation plan, including situation analysis, opportunity sizing, definition of the commercial model and profitability analysis.

Develop and implement the sales and marketing strategy to ensure the HDQ's long term plan and corporate objectives for US Airways in the Spanish market were achieved.Responsible for motivating, developing and supervising a team of six sales people.(US Airways, now American Airlines)