Veronica Navarro Email & Phone Number

California, United States

As a Project Manager and Communications Specialist at Enrollment Services, Strategic Communications (SC) at CSUN, I have significantly contributed to the development, maintenance, and distribution of campus communications and marketing strategies with a strong student-focused approach. My role involves managing comprehensive project plans, leading cross-functional teams, and executing strategic communication and digital marketing initiatives to enhance student engagement and support university objectives. I am responsible for crafting detailed project plans that include timelines, milestones, and budget management. By collaborating closely with senior management, I ensure that project objectives align with university initiatives, contributing to the institution’s strategic goals. This involves overseeing project execution to ensure high-quality results are delivered on time and within budget. My role involves planning, organizing, and executing a variety of communication strategies aimed at increasing student engagement, particularly for International first-time freshmen and lower-division transfer students. I manage communication plans across multiple channels, including printed materials, the myNorthridge Portal, email campaigns, video content, the CSUN mobile application, social media, and division websites. My strategies utilize various digital platforms and marketing techniques to achieve these objectives.Cross-functional Team Oversight: Leading cross-functional teams is a key aspect of my role. I foster collaboration among team members to ensure that project objectives are met efficiently and within budget. This includes overseeing the production of materials and communications for Student Outreach and Recruitment (SOAR), such as event marketing, recruitment materials, and communications for the Testing Center.

United States

Collaborated with AVP, Marketing, and Communication directors to develop and achieve departmental goals.Oversaw daily department operations, ensuring seamless functionality. Generated contact reports, updated databases, tracked volunteer activities and outcomes, managed engagement platforms, and ensured compliance with office protocols and policies.Spearheaded the development of comprehensive strategies in collaboration with Giving Officers.Created branding campaigns using Google Analytics and executed paid media campaigns across various channels including magazine ads, digital marketing campaigns, TV commercials, media buys, SEO, PPC, billboards, and social media plans.Built website milestones, created site maps, developed wireframes, established timelines, and implemented strategic planning to enhance the student experience and support key initiatives.Contributed to focus groups and surveys to gather analytical insights aimed at enhancing website performance and user experience.

Greater Los Angeles Area

Developed and communicated lifecycle agendas within collateral workflow, documenting meeting minutes, maintaining work plans, and preparing graphs and pivot table reports for stakeholders.Successfully managed the merger from CRM Zeta Mail to ExactTarget (Salesforce) CRM, meeting aggressive deadlines and implementing streamlined processes.Created and maintained a comprehensive project schedule calendar, providing status updates and activity tracking. Generated reports on traffic, sales conversions, growth patterns, and sentiment analysis, proactively reporting key findings.Managed storyboard campaign issues, ensuring technical optimization across email, mobile, social web, and automation channels. Maintained event schedules, meeting deadlines and budget forecasts.Oversaw ExactTarget, Strike Iron, Return Path, Jira, and other platforms, staying current with industry trends and process improvements.Managed the department ticket tracker using Jira database, facilitating collaboration between business units. Project-managed issues and system requests for IT, ensuring timely resolution and operational efficiency.

Greater Los Angeles Area

Designed, developed, and managed HTML and text online creative for email content. Ensured accurate insertion of web tracking codes into marketing materials.A/B Test Campaigns and Data Analysis:Identified data sources as test cases for potential future solution A/B test campaigns. Goal was to drive increased repeat purchase behavior and successful onboarding and conversion of new prospects/customers.Salesforce and Google Analytics Management:Managed Salesforce (Exact Target) and Google Analytics reports. Created wireframes for landing pages to optimize user experience.Managed quarterly mailing for university print catalog. Extracted data from core business intelligence database (Sedona) using SQL or other methods. Conducted analysis to derive actionable business insights supporting key initiatives.Prepared and presented email analysis, trending, and compliance with CAN-SPAM/anti-spam legislation monthly to management teams.Developed, executed, and managed tracking and ROI reporting for all marketing activities. Provided actionable recommendations based on analysis, institutional insights, and historic trends.Professionally managed marketing email vendor relationship. Ensured organization’s needs were communicated effectively and requests were completed on time and within budget.Evaluated consumer preferences, behaviors, and market trends. Utilized historical data to adjust and enhance marketing campaigns.Managed and communicated with vendors. Made actionable recommendations for purchasing mailing lists and building SEO campaigns.

United States

Managed HTML and text online creative. Provided analytical support to Marketing managers and directors using Exact Target and Hallmark (database).Ensured email deliverability through authentication standardization and CAN-SPAM compliance. Generated detailed reports on campaign performance.Coded HTML for internal and third-party vendors, ensuring correct opt-out mechanisms to meet CAN-SPAM compliance standards.Project-managed the merger from CRM platform Storm Post to Salesforce. Deployed comprehensive and analytical reporting tools to enhance campaign effectiveness.Provided solutions and guidance to senior management on digital campaign deliverability, display, and best marketing practices. Focused on maintaining IP reputation and preventing blacklisting issues.

Managed a $3 million budget for manufacturing fixtures and collateral materials, ensuring cost-effective operations and resource allocation.Created cost proposals for new branch openings and conducted yearly reconciliation for over 2300 branches, optimizing financial planning and budgetary control.Managed and designed an online marketing website, maintaining site functionality and achieving quarterly department savings of $75,000 through efficient resource utilization.Planned and developed merchandising strategies in collaboration with Assistant Vice President and regional managers, aligning initiatives with business objectives.Increased brand awareness through effective event marketing, demonstrations, sales activities, and brand promotion campaigns.Facilitated product changes aimed at enhancing customer engagement and driving firm profits, contributing to sustained business growth.Capitalized on industry and marketplace trends to develop strategic solutions and enhance overall business operations, ensuring competitiveness and profitability.

Collaborated with social workers, psychologists, teachers, and special projects representatives to coordinate child care payments, ensuring participants' child care needs were met effectively.Assessed assets and identified member needs, developing specific plans to address those needs. Ensured all required paperwork was completed accurately and on time.

Bachelor Of Applied Science - Basc, Business, Management, Marketing, And Related Support Services

Associate Of Arts, Business

Bachelor Of Science

Bachelor'S Degree