Veronica C. Email & Phone Number

• Orchestrated marketing strategies aligned with organizational goals, resulting in cohesive efforts across teams.• Facilitated stakeholder meetings and collaborated with cross-functional teams to drive successful marketing campaigns, including spearheading the 2023 League of Legends World Championship and VCT Champions.• Maximized e-commerce opportunities through year-round email marketing efforts.• Enhanced project planning and day-to-day operations by implementing new workflow processes and maintaining up-to-date project documentation for stakeholder reference• Developed post-campaign reports and analytics to measure success and identify areas for improvement

Santa Monica, California, United States

• Championed the planning and execution of in-person events to fulfill partnership deliverables and foster positive community sentiment.• Strategized digital marketing campaigns to seamlessly integrate sponsorship branding, garnering over 1 million impressions in a single CS:GO S-tier tournament.• Established post-campaign debriefing processes to furnish both internal and external stakeholders with insights, enabling the celebration of successes and a thorough understanding of outcomes and areas for improvement.• Assembled influencer seeding strategies to promote new merchandise collections, leveraging industry and alumni talent.

• Produced social plans for 8+ marketing campaigns and several partnership deliverables that encapsulate the essence of our brand voice.• Diligently monitored social media trends to craft compelling content, strategically fueling the growth of our follower base.• Provided dynamic and real-time game coverage for League of Legends, VALORANT, Rainbow 6, and Super Smash Bros. Melee, delivering an engaging viewing experience.

• Optimized profile growth via strategic digital marketing initiatives on Instagram, Facebook, and YouTube to include weekly podcasts that delve into the 12 principles of women’s leadership.• Crafted sophisticated newsletters and visually compelling graphics to articulate and highlight significant company updates.• Managed posting schedules and curated content for various social media platforms.• Analyzed company website traffic and monitored social forums to assess performance and user engagement.

• Collaborated with the Co-Director to structure the curriculum for 8 committee members, focusing on imparting fundamental skills in Adobe Software (Photoshop, Illustrator, Lightroom).• Orchestrated a COVID-conscious Headshots day tailored for club members residing in proximity to UC Berkeley.• Teamed up with the EVP and Co-Director to develop marketing materials for the club's two prominent networking events.• Offered media support, including creating posters and social media assets, for the diverse committees led by the club's directors.

• Collaborated with 8 other committee members and directors to create marketing materials for club's two major networking events

• Spearheaded a digital marketing campaign for Curology on Tik Tok which has 500+ million active users

Berkeley, California

• Managed duties with personnel and students• Constructed weekly newsletters and monthly bulletin board• Compiled student files and documents to facilitate office efficiency

• Advised around sixty students about upcoming school year courses, volunteer opportunities, and college applications• Oversaw students' school progress and established a professional relationship with students in order to ensure academic success

• Operated administrative responsibilities in a fast-paced environment composed of organizational and event-based planning• Substituted & tutored for lower-grade English and math• Coordinated with company branches to advertise and publicize business through social media platforms, primarily WeChat to cater to international customers

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Undergraduate Research Apprentice Program, Cooking Decal TA, Business Careers in Entertainment Club

Associate Of Arts - Aa, Humanities And Social Sciences

Activities and Societies: Honors Program, BioSci Club Public Relations, PCC Orchestra, Summa Cum Laude, Dean's Honor List

Education record

Activities and Societies: Honors Orchestra+PYSO: Principal Cellist; Varsity Swim; Do Something Club-PR; Medical Student Association-VP.