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Prague, Czechia

Prague, Czechia

Managing digital performance channels for Mediaboard, a media intelligence platform. Digital expansion to international markets.

Auckland, New Zealand

Driving the digital marketing strategy for NZ´s leading health & beauty e-commerce store, leading the implementation of all digital marketing promotional activity across multiple channels including paid search, paid social, native advertising, affiliates, push and more.Planning and leading digital campaigns to ensure sales growth, new customer acquisition and retention while supporting the wider business strategy and goals. Managing the digital marketing budget, KPIs and profitability of the digital campaigns. Owning the digital roadmap and detailed Test & Learn plan to continuously optimise performance across multiple channels. Close collaboration with the wider Marketing, E-Commerce and other teams to ensure all activity is running in synergy. Acting as a digital marketing expert for diverse e-commerce and marketing projects including being a Marketing Lead on the large-scale website re-platform project.Managing an external SEO agency, ensuring the SEO strategy and recommendations are implemented effectively and to the best practice, to drive organic traffic and revenue growth. Continual analysis of marketing channels and e-commerce data to identify improvements to the website and marketing activity. Identification of new opportunities, scoping new tools from both technical and business perspectives, managing the technical implementation, and marketing activation.Leading a Digital Marketing Specialist ensuring he’s well supported in this role.

Auckland, New Zealand

Digital marketing strategy & execution for New Zealand´s leading health & beauty e-commerce store. - strategic and tactical management of multiple advertising channels for NZ and AU markets - search, social, push, display, native. - management of Affiliate networks & shopping comparison sites- working closely with an SEO agency to drive organic search traffic and revenue. Working with a development agency to ensure all technical recommendations are implemented to the best practice. - Marketing Lead on the website re-platform project (14-month large-scale project focusing on transitioning from Magento to BigCommerce e-commerce platform, website re-brand, re-design and implementation of a new technology stack). My role required conducting business requirements analysis, participating in scoping new e-commerce technology partners, and making informed decisions with the main focus on user experience, SEO, website analytics, user & front-end testing. I managed work with multiple external partners, including a development agency, e-commerce platforms implementation teams and others, and internal teams while reporting to the company's Senior management. - served as internal 'data insights expert' - continual analysis of e-commerce data to identify opportunities and improvements to digital marketing and website conversion rate- managing a direct report (intermediate Digital Marketing Specialist)

Brno, Czech Republic

Overall planning and execution of communication campaigns for a private railway company:- execution of online, out of home and radio campaigns- production of marketing collateral in cooperation with graphic designers (banners, billboards, leaflets, brochures, selling points branding etc.). - website development and administration- social media strategies and management (Facebook, Twitter, Instagram, Google+)- newsletter production- organization of events and competitions- copywriting- budgetary overview- campaigns evaluation and reporting

Brno, Czech Republic

Development and implementation of a communication campaign for Atlassian software products - PPC (Google Ads and Sklik) campaign development and administration - SEO optimization - Website development on WordPress CMS - Social media management - Copywriting

Brno, Czech Republic

Coordination and execution of online projects:- PPC campaign development and administration (Facebook, AdWords)- SEO optimization (on-page, off-page)- website development on WordPress CMS- communication with clients- copywriting- reporting

Bangalore, Karnataka, India

- Analysis of Market, industry segment and business opportunities- Analysing the Macro & Micro factors responsible for the growth and its effects on the company.- Market Survey and analysis of clients and research into capitalizing on existing clients- Analysis and assistance to the Corporate communication team in day-to-day communication matters.

Master’S Degree, Marketing And Management

Principal subjects: Management, Marketing, Microeconomics, Macroeconomics, Marketing Research, Project Management, Business Skills.

Bachelor'S Degree, Economics

Activities and Societies: International Student Club - tutor for foreign studentsPrincipal subjects: Microeconomics, Macroeconomics.

Exchange Programme, International Business