As a freelancer, collaborated with brands across diverse industries, including FMCG, F&B, Beauty, Health & Wellness and Apparel, to enhance their social media presence. Specializing in crafting effective social media and influencer marketing strategies that drive organic engagement and growth.

Worked as an Assistant Marketing Manager, driving the digital growth of the Harfun brand.Key Responsibilities:- Collaborated with senior management to create briefs for the agency.- Led co-marketing initiatives with like-minded brands.- Developed and executed comprehensive social media strategies.- Managed influencer partnerships and celebrity associations.- Conducted product research and worked with the brand team on development.- Oversaw Online Reputation… Show more Worked as an Assistant Marketing Manager, driving the digital growth of the Harfun brand.Key Responsibilities:- Collaborated with senior management to create briefs for the agency.- Led co-marketing initiatives with like-minded brands.- Developed and executed comprehensive social media strategies.- Managed influencer partnerships and celebrity associations.- Conducted product research and worked with the brand team on development.- Oversaw Online Reputation Management (ORM) and analyzed consumer behavior.- Conducted consumer studies in partnership with the customer service team.- Provided weekly reports to track brand growth and performance. Show less

Worked as Senior Social Media & Community Relations Executive, driving growth for in-house brands Secret Temptation, Wildstone CODE, and CODE under the House of Monroe.Key responsibilities included:- Collaborating with the brand team to develop and execute strategic plans.- Managing vendors for digital campaigns, from development to execution.- Leading the in-house influencer marketing team to ensure impactful collaborations.- Creating briefs for agencies to develop… Show more Worked as Senior Social Media & Community Relations Executive, driving growth for in-house brands Secret Temptation, Wildstone CODE, and CODE under the House of Monroe.Key responsibilities included:- Collaborating with the brand team to develop and execute strategic plans.- Managing vendors for digital campaigns, from development to execution.- Leading the in-house influencer marketing team to ensure impactful collaborations.- Creating briefs for agencies to develop monthly content calendars.- Conducting monthly analytics and reporting on performance metrics.- Overseeing budget management in alignment with directives from senior management.- Facilitating cross-functional collaboration with design, creative, brand, and e-commerce teams.- Staying updated on industry trends to inform strategies and drive innovation.- Managing celebrity associations and closing brand ambassador deals.- Ensuring compliance with legal and regulatory standards while advocating for brand values. Show less

Worked as an Influencer Marketing Specialist, managing campaigns for prominent brands such as Dabur, Kapiva, Blackberrys, Clarks, FURO Sports, Fitness Quotient by FURO Sports, Denver, Wildstone CODE, and Wildstone.Key responsibilities included:- Developing comprehensive influencer marketing strategies tailored to each brand.- Identifying and collaborating with influencers across barter, nano, micro, macro, and celebrity levels.- Building and nurturing relationships with… Show more Worked as an Influencer Marketing Specialist, managing campaigns for prominent brands such as Dabur, Kapiva, Blackberrys, Clarks, FURO Sports, Fitness Quotient by FURO Sports, Denver, Wildstone CODE, and Wildstone.Key responsibilities included:- Developing comprehensive influencer marketing strategies tailored to each brand.- Identifying and collaborating with influencers across barter, nano, micro, macro, and celebrity levels.- Building and nurturing relationships with influencers and stakeholders.- Planning and executing campaigns, including content creation and collaboration.- Monitoring campaign performance, analyzing metrics, and generating reports.- Managing budgets and ensuring legal compliance.- Staying updated on industry trends to refine strategies.- Promoting cross-functional collaboration and driving brand advocacy through impactful campaigns. Show less

Worked as an ORM (Online Reputation Management) Executive, responsible for developing and executing strategies to build, maintain, and enhance the online reputation of renowned brands like ASICS, Colorbar, Vega, and Dabur.Key responsibilities included:- Conducting competitor analysis to refine brand positioning.- Managing and monitoring social media platforms to ensure a positive online presence.- Creating content that effectively represented the brand in a favorable… Show more Worked as an ORM (Online Reputation Management) Executive, responsible for developing and executing strategies to build, maintain, and enhance the online reputation of renowned brands like ASICS, Colorbar, Vega, and Dabur.Key responsibilities included:- Conducting competitor analysis to refine brand positioning.- Managing and monitoring social media platforms to ensure a positive online presence.- Creating content that effectively represented the brand in a favorable light.- Addressing and resolving customer concerns to mitigate negative online feedback.- Handling communication with media and the public to uphold a positive brand image.- Focused on delivering a strong, consistent, and impactful online reputation for clients Show less

Worked as a Sales and Marketing Specialist, focusing on pitching to pet food and clothing manufacturers, as well as pet food and clothing brands, to publish articles in the pet magazine Creature Companion. Additionally, I managed Creature Companion's social media presence, handling content creation, strategy development, and shoot planning to enhance engagement and visibility

Worked as a Business Development Executive, specializing in market analysis, strategic planning, opportunity identification, and relationship building. I have honed skills in pitching CRM solutions to CXOs, CEOs, and founders, negotiating deals, and collaborating with senior management to secure business opportunities.