Verônica Oliveira Email and Phone Number
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Marketing professional with over 10 years of proven experience in driving cross-functional projects, developing impactful marketing strategies, and leading innovation initiatives. Strong expertise in project management, with excellent analytical, communication, and leadership skills. Adept at transforming insights into actionable strategies that boost brand growth and market share.Founder & Head of Marketing and Digital Media @lahudjoias - presentLahud¹is a handmade jewelry brand that creates unique, timeless pieces representing the diverse essence of women. As founder and Head of Marketing and Digital Media, I oversee the development and execution of comprehensive marketing strategies, including pricing, sales initiatives, and social media campaigns. I lead brand communication efforts, manage customer relationships, and leverage data-driven insights to optimize performance and engagement across digital platforms.Neofield (Angel Investor) Business of Experience Specialist • 11/2020 - 06/2021As an angel investor at Neofield, a pioneering IoT company transforming the climate technology market in Brazil, I took on the role of leading the Business of Experience division, developing cross-functional integration across marketing, sales, support, supply chain, and IT departments, ensuring a seamless customer experience. ²For more information access: https://fieldpro.com.br/J&J Innovative Medicine - Commercial Intelligence Specialist • 2019 - 2020I developed advanced dashboards and analytical reports to support data-driven decision-making and optimize commercial strategies. I led the planning and implementation of commercial projects, ensuring the successful deployment of business strategies across clients, distributors, and key stakeholders. Additionally, I managed critical customer relationships, acting as a liaison between hospitals, distributors, and access managers to streamline operations and improve engagement J&J MedTech - Commercial & Tender & BI Analyst • 2015 - 2019I identified and addressed a critical pricing discrepancy, leading to the development of a new pricing strategy for public sales. I collaborated with the marketing team to craft a comprehensive commercial strategy and took charge of creating and delivering salesforce training materials across the country. Additionally, I spearheaded the development and implementation of a new remuneration plan for Public Account Leaders, incorporating qualitative metrics to better reflect the complexities of the public market and to enhance motivation and performance among sales teams.
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Climate Impact SpecialistFieldproState Of São Paulo, Brazil
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Founder Led MarketingLahud Joias Jun 2021 - PresentSão Paulo, BrasilLahud¹ is a handmade jewelry brand founded in 2021 with the aim of creating unique, timeless pieces that represent women and their different ways of being. As head of marketing & digital media I am responsible for leading all pricing, sales, communication, creation and implementation of brand strategies on social networks and manage the customer relationship, and data analysis. ¹For more information access: https://www.instagram.com/lahudjoias/ -
InvestorFieldpro Nov 2020 - PresentSão Paulo, BrasilFieldPRO is a station with 17 sensors at different levels that make assessments every 60 minutes of the climatic's, plant's and the soil's conditions and also of the agricultural crops of soy, corn, wheat, cotton and fruit.With access to this information through the computer and cell phone, farmers can take immediate corrective actions and in specific crop locations, in order to optimize the use of inputs, machines and labor, in addition to greater control and planning of operations -
Business Of Experience ConsultantFieldpro Jan 2022 - Mar 2022São Paulo, BrasilNeofield¹ is an IoT company that is revolutionizing the climate market in Brazil. To contribute to its exponential growth, in 2022 I took the lead of business of experience area, to develop the integration between marketing, customer relationship, sales, business support, supply chain, and IT teams, in order to ensure we are all 100% connected and focused on constant improvement of customer experience, product & service development, and, thus, contributing to position Neofield as the leader of the climate technology world.¹For more information access: https://fieldpro.com.br/
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Commercial Intelligence AnalystThe Janssen Pharmaceutical Companies Of Johnson & Johnson Dec 2019 - Dec 2020São Paulo E Região, Brasil -
Commercial & Tender AnalystJohnson & Johnson Apr 2015 - Dec 2019São Paulo E Região, BrasilAs a bid analyst at Johnson, I consolidate know-how in sales to the government in the healthcare sector. In my first 3 months at the BID area, I identified the need to optimize the process and I implemented a project to reorganize and make digitally available the legal documents of our products to our distributors. The project had a huge impact on saving the time of the analysts and saving R$ 98k only on its first 6 months of implementation. Also, I helped to create a safe and solid strategy of sales to the government by acting with marketing and pricing areas on the formulation of a pricing strategy for the public market. I have also been engaged in cross-functional projects with areas like Innovation and Marketing.With the innovation area, I worked as a volunteer for 9 months on a project called #makers. 12 associates from cross-functional groups were selected to be part of 3 internal startups. The Challenge was: develop solutions to reduce surgical wait times in Brazil to allow better access to healthcare. Each group was assigned one of three specialty areas: Bariatrics, Oncology (colorectal cancer) and Orthopedics (scoliosis). As a member and leader of the Oncology startup (Infovita) I could get closer to the patients, to internal and external areas and to the business. I also developed know-how in leadership/management, teamwork, project planning with the Design Thinking methodology, public healthcare system, business plan, presentation, and good speech/shark tank.After the end of #makers, I was invited by a Marketing Manager, to lead the reactivation of the J&J colorectal cancer marketing awareness campaign "Movimento #vaipormim". With this experience, I connected with the marketing and sales area and once again I led, planned and executed a project from the beginning to end.All these experiences prepared and motivated me to constantly embrace new challenges and work with commitment and excellence every day. -
Commercial And Tender AssistentMetta Vendas Comércio E Representação Ltda Nov 2014 - Mar 2015Catanduva - São Paulo, BrasilMetta vendas is a consultant enterprise in the BID healthcare area. Working there I learnt about the healthcare market, medical devices products and how to build a strategy to sell on the public healthcare market.
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InternBlasi Consultoria & Gestão Empresarial Dec 2013 - Nov 2014Araraquara - São Paulo, BrasilBlasi is a Civil Engineering startup which developed an application to optimize the inspection and ensure the construction is following the security parameters. The unconformities are registered on the app, and at the and off the day the clients receive a report with all that must be fixed before the new stage begin.As intern of Blasi I worked analyzing the app data to ensure the quality of the information and report them to the clients and I as a member of the team responsible for field visits I worked to detect/ understand the needs of our customers and translate them into improvements to the app. Essentially, as intern I developed know-how in project management, field research, understanding costumer needs, application development and data analysis.
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Marketing ConsultantPaulista Jr. Projetos & Consultoria Aug 2010 - Nov 2011Araraquara - São Paulo, BrasilAs a member of the Junior enterprise I worked with project management, event planning and marketing.On the project management sector I learned how plan our commercial projects using tools like MS Project, WBS and SWOT analysis.I also coordinated an annual social event called “Teatro no Campus”. In order to pay the costs of the social event I had to lead my team to prospect sponsorship in exchange of brand advertising. Under my leadership, the event had public and sponsorship record, and with the profits sponsorship we were able financially save the semester because by the time, we were passing through a red moment.As a marketing consultant I did some R&D projects and I was responsible for prospecting new clients, selling the consultant projects and for monitoring the ongoing projects.
Verônica Oliveira Skills
Verônica Oliveira Education Details
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Design Thinking, Innovation Best Practices -
Bacharelado Em Administração Pública
Frequently Asked Questions about Verônica Oliveira
What company does Verônica Oliveira work for?
Verônica Oliveira works for Fieldpro
What is Verônica Oliveira's role at the current company?
Verônica Oliveira's current role is Climate Impact Specialist.
What is Verônica Oliveira's email address?
Verônica Oliveira's email address is ve****@****jnj.com
What schools did Verônica Oliveira attend?
Verônica Oliveira attended Insper, Echos - Innovation Lab, Universidade Estadual Paulista Júlio De Mesquita Filho.
What skills is Verônica Oliveira known for?
Verônica Oliveira has skills like Microsoft Office, Marketing, Microsoft Excel, Microsoft Powerpoint, Microsoft Word, Sistemas Operacionais, Trabalho Em Equipe, Sap, Powerpoint, Atendimento Ao Cliente, Treinamento.
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