Vesa M. Email & Phone Number

Ajax

Key achievements:- Developed novel Digital Marketing strategy for VW Canada to address gaps in customer experience- Devised VW Canada's e-commerce strategy to address declining business situation during COVID-19 pandemic; executed three-phase program to leap frog Volkswagen's digital retail presence in Canada- Launched full website personalization program increasing lead generation by over 1,500- Implemented measurement framework and target setting process to inform planning and evaluate digital performance- Pioneered usage of enhanced data for more efficient digital targeting, leveraging 1st party data and connecting onsite user data to offsite media targeting- Managed dynamic (DCO) program for programmatic display advertising, extending its usage to social media and digital video- Implemented high impact digital executions like Augmented Reality (AR) vehicle showrooms and native to social platform vehicle build and price experiences- Launched brand-new VW.ca website based on the global OneHub architecture

Markham, On

Managing all Digital and CRM Marketing for the newest entrant into the luxury automotive space, Genesis Motors Canada. Dual-focused role in further developing the unique business model of Genesis in Canada (enhancing the online sales platform) as well as customer acquisition, lead nurture and owner retention initiatives for the brand. Guiding all Digital Marketing efforts including programmatic, display, SEM, video and social media advertising in order to support organizational sales and growth objectives.

Vaughan, On

Managed all marketing communications responsibilities with heavy emphasis on digital and social media. Directed brand campaigns, social channels, digital media, website, CRM, and email marketing. Led a team of 3 direct reports, helping create a culture of motivated high performance to achieve challenging organizational growth objectives. Streamlined processes for marketing communications functions whilst simultaneously enhancing the experience for dealers and customers alike.

Ajax, On

Led all digital marketing activities and online platforms development. Managed multimillion dollar annual budget. Implemented use of interactive rich media to supplement national marketing objectives and communicate the brand’s progressive values. Oversaw all digital properties, including Audi.ca and AUDI AG digital retail integration, and outbound marketing activities such as display advertising, SEO, SEM, online video, rich media, social media, and reporting and analytics.

Ajax, On

Oversaw the national dealer marketing program that supported the entire network of over 40 retailers. Transformed use of traditional advertising methods to digital-first platforms and adoption of more effective lower funnel tactics like retargeting and SEM. Managed multi-million dollar national retail campaigns from strategic planning to execution. Led complex agency and dealer relationships to work effectively together to support the marketing needs of the brand and meet the dealer advertising groups’ challenging sales objectives.

Markham, On, Canada

Dual-focused role in marketing communications and motorsport events management. Coordinated corporate marketing and communications to develop a strategic approach for enhancing brand visibility while managing the motorsport team’s marketing and operations initiatives.

Joined this new sporting equipment company and oversaw Marketing Operations efforts including new product planning, launches, purchasing, sales forecasting, promotions through tradeshows, sports clinics and partnerships. Acquired valuable insight into new sporting equipment launches within a niche but growing segment. Systemized processes for product launches, promotions and communications by leveraging relationships with Swedish and Finnish suppliers in the floorball hockey industry. Optimized product flow to Canada by reducing 10-week long lead-time for manufacturing and logistics.

Brought in 10 new accounts accounting for over $10K in incremental revenue to three branches (North York, Scarborough and Whitby). Progressed marketing efforts for three TPH locations, supporting direct selling efforts, increasing brand awareness, developing new accounts, conducting product promotions, facilitating special events, tours and customer presentations.

Finland, United Kingdon, Asia-Pacific

Competed as a semi-professional rally driver in races around the world including the FIA Asia-Pacific Rally Championship, the British Rally Championship and the Finnish Rally Championship. Also competed in two WRC rounds (Finland 2005 and Japan 2004). Also managed own rally team in the Finnish Championship for Juniors.

Master Of Science - Ms, Economics

Master of Science in Economics & Business Administration - Helsinki School of Economics, Finland. Graduate degree equivalent to Canadian.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Bachelor of Science in Business Administration - Helsinki School of Economics, Helsinki, Finland. Undergraduate degree equivalent.