I'm a senior B2B marketing professional. I have been incredibly fortunate to have worked on some big, established brands and some emerging, challenger brands. My primary skills include brand-building, demand generation, creative campaign development, digitalisation of the customer journey, marketing leadership, and talent management - with the right balance of strategy and execution. Brand Building and PositioningI've led successful corporate and SME re-brand projects, dramatically improved brand recognition and awareness in busy markets with tangible results. As marketing lead, I am proud to have been part of management teams that secured multiple awards and impressive year on year growth in challenging markets.Demand Generation and Sales SupportI've built demand generation activity, implemented digital marketing campaigns, and lead marketing teams that support internal and external sales forces. Delivering print campaigns, full advertising schedules, point of sale, and digital campaigns.Digitalisation and AutomationMy career has spanned massive technological change; involving extensive customer journey automation and re-design - utilising apps, web and social platforms. I use customer segmentation, behaviour profiling and data to inform and review communications strategies, loyalty and reward, and revenue generation activity. Leadership, Coaching and Talent ManagementI have been fortunate in my career to have been mentored in each of my roles by people I respect and admire. I am now in the privileged position to be able to do the same via my role as an Aspire volunteer mentor. I am good at building strong, successful teams that are passionate about doing great work. This always involves making marketing relevant, accessible and measurable for the rest of the business. I excel at managing stakeholder relationships to encourage excellent inter-department cooperation, knowing it is key to our shared success.