E-Commerce/Digital/IT/Supply Chain specialist with over 20 years experience in managing online/offline activities for several multinational corporations. Familiar with all online channels with hands-on experience in Web development, E-Commerce, SEM/SEO, media buy, CRM, Social Media, Mobile application, etc. Equipped with IT infra-structure and application know-how helps to provide a connection between traditional Marketing & IT workforce.E-Commerce - Build from scratch for Fashion and Wine business in their E-Business channel and oversee full P&L to achieve sales target. Maintain high year-to-year growth rate in history and re-engineer E-Commerce development from pre sales to after sales service.Digital - Implement several Online & Social Media campaigns to drive public awareness. Experience in executing SEM/SEO campaign that targeting international visitor and execute multiple member acquisition programs. Develop mobile application that increase stickiness and engagement with new generation customer.Online - Integrate with analytic tools that able to measure online behaviors and analyze activity effectiveness. In depth understanding of technical integration and IT requirement for any online activity. Seasoned programmer in website development and infrastructure design.IT - Hands-on programming knowledge in ERP/API/Web/Analytics as technical foundation to support innovative business development. Certified IT administration engineer to process business transformation and cope with ever-changing IT ecosystem.Supply Chain - Manage all warehouse and logistic service providers regular activities and operations to support B2B/B2C business. Review and enhance full Supply Chain capabilities to deal with fast business expansion. Specialties: Digital solution (IBM, Salesforce, Manhattan Associates, Magento, Shopify, Adyen, WMS/OMS/TMS), Analytics solution (QlikView, Tableau, Cognos), E-Commerce marketplace (Amazon, Tmall, Lazada, JD, VIP), Social Media (Facebook, Instagram, TikTok, WeChat, Weibo, Little Red Book, Douyin), CRM (Salesforce, Selligent, Emarsys, WeChat), Digital Marketing (SEM/SEO, Live-streaming, GDN, CPC/CPM), Supply Chain, Media Planning & Buying, Project Management, P&L, Change Management, Digital Transformation, International Marketing, Strategic Consulting
Listed skills include E Commerce, Online Marketing, Marketing, Social Media Marketing, and 35 others.